Updated May 2026
A 55-tool SEO suite
with AI tracking inside.
We do something different.
Semrush is the world's most popular SEO suite - NYSE-listed, 108,000+ paying customers, 55+ tools, 35% Fortune 500 penetration. Their AI Visibility Toolkit is a solid monitoring product at $99/month on top of a base Semrush subscription (Pro from $139/month, so $238/month total) or bundled in Semrush One from $199/month. If you do SEO at any scale, you probably already pay for Semrush. Found by AI is narrower and different: a thin AI monitoring layer at €14/month and recurring AI Content production done for you. We don't do SEO. We don't run a 55-tool platform. If you need either, Semrush is the right answer.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
Different products entirely
Semrush is an SEO platform.
We produce AI-answer content.
Semrush is an exceptional SEO platform. Their keyword database, backlink index, and site audit tools are industry-leading, used by 35% of Fortune 500 companies. Their AI Visibility Toolkit - a $99/month add-on that sits on top of a base Semrush subscription (Pro from $139/month), or bundled in Semrush One from $199/month - monitors AI mentions across ChatGPT, Gemini, Perplexity, and Google AI Overviews, with prompt research covering 100M+ prompts across 220+ countries. As deep monitoring inside a comprehensive SEO suite you're probably already paying for, it's a credible product. If your team can act on dashboards and prompt research data, it's a sensible buy.
Found by AI is a different product. We don't do SEO. We don't run a 55-tool platform. We do AI Monitoring at €14/month annual (weekly, citation and sentiment and competitor benchmarking by default) and we produce recurring articles for the AI-answer surface - done for you, with publishing support, with optional inclusion in the found-by.ai editorial directory when it fits. AI Content starts at €199/month and includes AI Monitoring Minimum on every plan.
Where each one sits
Where Semrush sits
- The largest SEO suite on the market: NYSE-listed, 108,000+ paying customers, 35% Fortune 500 penetration, 15+ years of trust
- AI Visibility Toolkit at $99/month is an add-on to a base Semrush subscription (Pro from $139/month) - or all-in-one in Semrush One from $199/month, covering 55+ SEO tools plus AI visibility, with prompt research across 100M+ prompts and 220+ countries
- ContentShake AI ($60/month add-on) for self-service AI content creation with an AI Search Optimizer for both Google and AI platforms
Where Found by AI sits
- Cheap commodity monitoring (€14/month annual) - weekly scans, citation/sentiment/competitor benchmarking included by default, no tier-gating of fundamentals
- Recurring AI Content production, with publishing support and optional profile inclusion when useful at no extra cost
- AI Content (€199-€799/month) includes AI Monitoring Minimum on every plan - monitor, content, report as one purchase
The operating difference
Monitoring shows the gap. AI Content does the work.
Found by AI pairs low-cost AI Monitoring with recurring content production. The found-by.ai profile is an optional included surface, not a separate product or proof claim.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Semrush | — | — | — |
| Found by AI | Yes | Yes | Recurring AI Content; optional found-by.ai profile |
Semrush
Found by AI
AI Monitoring is the diagnostic. Recurring AI Content is the paid work; the optional profile is included and can be skipped without changing price.
Feature comparison
| Found by AI | Semrush | |
|---|---|---|
| Monitoring entry price | €14/mo annual (15 prompts, 3 LLMs) | $99/mo AI Visibility Toolkit add-on + base Semrush Pro from $139/mo (≈$238/mo total) - or $199/mo bundled in Semrush One |
| Optional found-by.ai profile | Optional found-by.ai profile | — |
| AI engines covered | 3 on Minimum (ChatGPT, Google AI Overview, Perplexity); 5 on Growth (+ Microsoft Copilot, Claude) | 4-5 (ChatGPT, Perplexity, Gemini, Google AI Overviews/Mode) |
| Scan cadence | Weekly | Daily prompt tracking (220+ countries) |
| Monthly playbook | Standard on Minimum; personalized site-aware on Growth (€39/mo) | Dashboards and reports; no monthly playbook |
| AI Content (done-for-you publishing) | €199-€799/mo recurring AI Content production; AI Monitoring Minimum included on every plan | ContentShake AI self-service writer ($60/mo add-on); customer publishes on own site |
| Free trial | Minimum: 30-day CC trial · Growth: 14-day money-back guarantee | 14-day on Semrush One; none on the AI Visibility Toolkit add-on |
Key Differences
Choose Semrush if…
- You need a comprehensive SEO suite - keyword research, backlinks, rank tracking, site audits - and you'll write your own content
- You want one platform for SEO and AI visibility, with the team capacity to act on analytics dashboards and prompt research data
- You're already on Semrush and the AI Visibility Toolkit is a natural extension - $99/month on top of your existing Pro subscription, or $199/month bundled in Semrush One
Choose Found by AI if…
- You want cheap honest AI monitoring (€14/month) AND someone to execute customer-site AI Content with optional profile inclusion when useful
- You want the monitor, content, report as one purchase: AI Content (€199-€799/mo) includes AI Monitoring Minimum on every plan
- You're already using Semrush for SEO and want a focused AI visibility tool alongside it, not a second analytics dashboard
Frequently asked questions
Is Found by AI a replacement for Semrush?
No. Semrush is the world's most popular SEO suite - 55+ tools, 108,000+ paying customers, 35% Fortune 500 penetration. It does keyword research, backlinks, rank tracking, site audits, technical SEO, and now AI visibility tracking inside one platform. Found by AI does none of that suite work. We do two things: AI-search visibility monitoring (from €14/month) and recurring AI Content production (from €199/month). If you do SEO, you almost certainly want Semrush. If you also want AI visibility tracked and someone writing content for it, that's us.
Why is Found by AI's monitoring cheaper than Semrush's AI Visibility Toolkit?
Because we're selling different things. Semrush's AI Visibility Toolkit is a $99/month add-on on top of a base Semrush subscription (Pro from $139/month, so $238/month total) or bundled in Semrush One from $199/month - and what you get is a deep monitoring product inside a 55-tool SEO platform you're already paying for. That's a fair deal if you need the suite. We sell something narrower: monitoring at €14/month annual, weekly scans, citation/sentiment/competitor benchmarking. We didn't try to win the monitoring depth race. The substantial work we do is in recurring article production.
How is AI Content different from Semrush's ContentShake AI?
ContentShake AI ($60/month add-on) is a writing tool - your team uses it to draft and publish content on your own site. Found by AI's AI Content is done-for-you: we research, write, and help publish recurring articles aimed at the questions AI assistants answer for your buyers. Different work entirely: a tool that helps your writer vs a team that is your writer. AI Content starts at €199/month and includes AI Monitoring Minimum on every plan.
Should I keep Semrush and use Found by AI alongside?
Probably yes, if you do SEO. Semrush is excellent for Google search work - keyword research, backlinks, rank tracking, site audits - and now AI visibility tracking inside the same platform. Found by AI tracks AI visibility too, but the bigger thing we do is produce content. Different shapes of work; most teams keep both.
Bottom line
Semrush is the world's most popular SEO suite, with a credible AI monitoring product inside it. If you do SEO at any scale, you'll keep using Semrush - nothing on this page should change that. Found by AI is a different product entirely: cheap AI monitoring (€14/month) and recurring AI Content production (€199-€799/month, AI Monitoring Minimum included on every plan). If you want someone tracking your AI-answer visibility AND writing the articles that move the needle on it, that's us. Many teams run both.
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