Updated May 2026
Found by AI vs Otterly.ai
A self-serve monitoring dashboard. Or someone producing the content for you.
Otterly is a mature AI visibility monitoring tool - 15,000+ users, daily scans across 4 engines from $29/mo, a strong GEO Audit, Looker Studio integration, and a recognizable playful brand many content teams enjoy. If you want a self-serve dashboard you'll log into often, it's a credible choice. Found by AI is built for a different situation: lightweight monitoring (€14/month annual) plus recurring done-for-you AI Content production (€199-€799/month). Otterly tells you what's missing - your team writes the response. We tell you what's missing and produce the content for you each month.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
What each one is for
A dashboard your team logs into.
Or done-for-you content production.
Otterly.ai is a well-established AI visibility monitoring tool built by a founding team with three successful exits. It tracks brand mentions across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot with daily scans, ships a GEO Audit with 25+ optimization factors, includes prompt research, and integrates with Looker Studio and the Semrush App Center. 15,000+ users, plans from $29 Lite to $189 Standard to $489 Premium. The brand is warm and a bit cheeky and many content teams genuinely like it. For teams that want a self-serve dashboard they're checking often, it earns its place.
Found by AI is built for a different situation. Monitoring (€14/month annual) is a calm weekly read on whether AI is mentioning your business - citation, sentiment, and competitor benchmarking on every tier. AI Content (€199-€799/month, AI Monitoring Minimum included on every plan) is the recurring done-for-you work - structured articles, comparisons, FAQs, refreshes, publishing support, and optional profile inclusion when useful at no extra cost. Otterly tells your team what's happening so they can act on it. We tell you what's happening and produce the content for you each month. Two jobs.
Where each one sits
What Otterly is best at
- Mature self-service dashboard with 15,000+ users and a recognizable, well-loved brand - proven traction and a community that genuinely likes the product
- Daily scanning across 4 engines from $29/mo - higher cadence than us at the entry price, with generous engine coverage on every plan
- GEO Audit with 25+ on-page factors, prompt research, and Semrush App Center integration - a strong analytics ecosystem for marketing teams
What Found by AI is best at
- Lightweight ongoing monitoring at a calm price (€14/month annual on Minimum; €39/month on Growth with a personalized site-aware monthly playbook) - citation, sentiment, and competitor benchmarking on every tier
- Recurring done-for-you AI Content production (€199-€799/month) - structured articles, comparisons, FAQs, refreshes, publishing support, and optional profile inclusion when useful at no extra cost
- Monitoring and content in one subscription. AI Content includes AI Monitoring Minimum on every plan, so the read and the work live together
The operating difference
Monitoring shows the gap. AI Content does the work.
Found by AI pairs low-cost AI Monitoring with recurring content production. The found-by.ai profile is an optional included surface, not a separate product or proof claim.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Otterly.ai | — | — | — |
| Found by AI | Yes | Yes | Recurring AI Content; optional found-by.ai profile |
Otterly.ai
Found by AI
AI Monitoring is the diagnostic. Recurring AI Content is the paid work; the optional profile is included and can be skipped without changing price.
Feature comparison
Different products, side by side. Most rows aren't a contest - they show the categorical difference.
| Found by AI | Otterly.ai | |
|---|---|---|
| Monitoring entry price | €14/mo annual (Minimum: 15 prompts, 3 engines) | $29/mo (Lite: 15 prompts, 4 engines) |
| Monitoring mid-tier | €39/mo annual (Growth: 50 prompts, 5 engines, personalized site-aware playbook) | $189/mo (Standard: 100 prompts, 4 engines, daily scans) |
| Monitoring top tier | Growth (€39/mo annual) is our top monitoring tier | $489/mo (Premium) |
| AI engines covered | 3 (Minimum: ChatGPT, Google AI Overview, Perplexity), 5 (Growth: + Microsoft Copilot, Claude) | 4 base (ChatGPT, Google AI Overviews, Perplexity, Copilot) - Gemini and AI Mode as add-ons |
| Scan frequency | Weekly (deliberately calm cadence) | Daily (all plans) |
| Monthly playbook | Standard (Minimum); personalized site-aware (Growth - LLM scans your site monthly) | GEO Audit with 25+ on-page factors and prioritized fix-lists (all tiers) |
| Optional found-by.ai profile | Recurring AI Content production (€199-€799/mo); optional profile when useful at no extra cost | — |
| Brand voice | Calm, plain-spoken | Playful, energetic |
| Free trial | 30-day, credit card required | Available on all plans |
Key Differences
Choose Otterly.ai if...
- You want a deep monitoring tool and you'll write your own content. Daily scans, GEO Audit, and Looker Studio integration are strong
- You enjoy a more energetic, playful product voice and an active community of users
- You manage multiple clients and want a Semrush App Center integration in the workflow
- You want daily scan cadence and value the higher refresh rate over a calmer weekly read
Choose Found by AI if...
- You prefer a calmer, plain-spoken product over a louder one - both can work; this one is what we make
- You want cheap honest monitoring (€14/month annual) AND someone producing the recurring AI Content for you, with optional profile inclusion when useful
- A weekly scan with a clear monthly playbook is enough - you're not trying to track minute-by-minute movement
- You want one purchase: AI Content (€199-€799/mo) includes AI Monitoring Minimum on every plan
Frequently asked questions
What does Otterly.ai actually do?
Otterly is a mature self-service AI visibility monitoring tool with 15,000+ users and a well-loved playful brand. It tracks brand mentions across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot with daily scans, ships a GEO Audit with 25+ on-page factors, includes prompt research, and integrates with Looker Studio and the Semrush App Center. Plans: $29 Lite, $189 Standard, $489 Premium. For content teams that want a strong dashboard with daily refresh and a recognizable brand, it's a credible choice.
Does Otterly produce content for me?
No, and they don't claim to - Otterly is a monitoring and audit product, not a content production service. It tells you what's working and where you have gaps; your team writes what comes next. Found by AI is built for that next step: we produce customer-site AI Content with publishing support and optional profile inclusion when useful at no extra cost (€199-€799/mo, AI Monitoring Minimum included on every plan). Monitoring shows the gap; AI Content addresses it. If you have a content team to act on Otterly's dashboard, Otterly is the right tool. If you want the content produced for you, that's AI Content.
Why is Found by AI's monitoring scan weekly when Otterly is daily?
Different situations. Otterly's daily scans are useful for marketing teams that want a high-frequency read they're checking often. Found by AI's weekly cadence is enough to see the trend across a month - what most SMBs need to decide whether to publish more this month. If you want a daily dashboard, Otterly is the better tool. If a weekly read with a monthly playbook is enough, our cadence fits - and we put the rest of the budget into producing the content.
What is Otterly's GEO Audit and does Found by AI have something similar?
Otterly's GEO Audit analyzes 25+ on-page factors and produces prioritized fix-lists across all tiers - strong for teams optimizing their own site. Found by AI's Growth (€39/mo) ships a personalized site-aware monthly playbook: an LLM scans your site monthly and writes URL-specific recommendations and named content gaps. Different shape, similar intent. Otterly's audit is on-demand and tells your team what to do; ours is a monthly read paired with the option to have us produce and publish the content. Pick based on whether you want to act on the audit yourself or have us run with it.
Should I use Found by AI instead of Otterly?
Depends on what you have in-house. If you have a content team that wants a self-service dashboard with daily scanning, GEO Audits, Looker Studio integration, and an active community behind a well-known brand - Otterly is the right tool. Found by AI is for businesses that want cheap honest monitoring (€14/mo annual) AND someone producing the recurring AI Content for them each month rather than another dashboard their team has to act on alone. Pick based on whether the work happens in-house or you want it handled.
Bottom line
Otterly.ai is a strong AI visibility monitoring tool - 15,000+ users, daily scans across 4 engines from $29/mo, a solid GEO Audit, Looker Studio and Semrush integrations, and a recognizable playful brand. If you have a content team that wants a self-serve dashboard they're checking often, it earns its following. Found by AI is built for a different situation: lightweight monitoring (€14/month annual, €39/month for Growth with a personalized site-aware playbook) plus recurring done-for-you AI Content production (€199-€799/month, AI Monitoring Minimum included on every plan). Otterly tells you what's missing - your team writes the response. We tell you what's missing and produce the content for you each month, with optional profile inclusion when useful. Two different jobs - pick based on whether the work happens in-house or you want it handled.
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