About us
AI search is changing how customers find businesses. Dashboards alone don't fix the problem.
Monitoring diagnoses the gap; recurring AI Content addresses it.
Why we started
AI search is changing how people find businesses - all businesses. When a consumer asks ChatGPT "best Italian restaurant near me," a procurement manager asks Perplexity "which CRM handles international compliance," or a business owner asks "best accounting firm for small companies" - the AI doesn't look at your Google Ads or SEO rankings. It pulls from a different set of signals.
We started Found by AI because we saw businesses of every size - local shops, national brands, B2B service providers, SaaS companies - missing from AI answers in their own categories. Businesses that had spent years on search presence weren't showing up once people switched to AI assistants.
That felt like a problem worth solving. So we built a simple operating loop: monitoring shows where a business is missing, recurring AI Content turns those gaps into publishable work. The free found-by.ai directory can add another place for a profile to live, but it's optional. Customers pay for the content system, not a directory listing.
The founders
Same last name. Different playbooks.
Henrik Pitzner Liljegren
Co-Founder
25 years building and commercialising technology - from adtech platforms to martech systems, with multiple CTO roles along the way. Brings commercial instinct and hands-on technical experience to make AI visibility work for real businesses.
Lukas Pitzner Liljegren
Co-Founder
AI engineer. Built and owns Found by AI's technical engine - the monitoring stack watching ChatGPT, Perplexity, and Google AI Overviews, the prompts behind what gets flagged, and the content pipeline that turns the gaps into pages.
How we work
Our four principles.
AI Content is the work. Monitoring is the diagnostic.
Monitoring tells us where your business appears, where it's absent, and which prompts matter enough to act on. The paid value is the recurring AI Content we plan, write, and publish around those gaps - on a subdomain you choose, branded to your business, visible in a customer portal, summarized in a monthly proof report. found-by.ai is an optional free add-on for a business profile; it may compound over time, but it's not the product customers buy.
Repeatable where repeatable works. Specific where it counts.
Every customer needs a steady publishing rhythm, clear topics, and reporting that shows what changed. The work gets more specific as the plan grows: monitoring data, website context, named content gaps, and monthly priorities all feed the next round of AI Content.
Useful over urgent
AI search moves fast, and plenty of people will try to make you feel behind. We'd rather tell you what matters right now. Some trends matter. Others are hype that won't affect your visibility for years, if ever. If something isn't worth your budget yet, we'll say so.
Most AI-search tools stop at the dashboard. We do the work too.
The portal shows you where you're missing from AI answers; the recurring content turns that into next articles, pages, and updates. Same company, same goal, no handoff to a separate content vendor.
Next step
Ready to build the system?
Run a free check, or start with AI Content - recurring published content, an always-on portal, and a monthly proof report. Monitoring shows the gap; the rest is the work that addresses it.