Resources
Resources
Plain-spoken explainers and research on how AI assistants choose which businesses to recommend - and how to create AI-search content that makes a business easier to understand, compare, and reference.
SEO vs GEO vs AEO: The Evolution of Search Optimization
SEO helps you rank in search results. GEO helps AI assistants understand and reference your business. AEO prepares for agents that act for customers. The full comparison with data, timelines, and what to do now.
Read the comparisonWhat is GEO? A Business Owner's Guide to AI Visibility
Learn what Generative Engine Optimization is, how it differs from traditional SEO, and the 5 pillars of AI visibility every business should understand.
Read the guideAI Search Is Replacing Google for Local Discovery: The 2026 Data
ChatGPT has 800M weekly users. 45% of consumers now use AI for local recommendations. Google's organic CTR dropped 61%. Every sourced number a business owner needs to see.
See the dataWe Tested 200 Local Business Queries Across 5 AI Assistants
Only 8.4% of businesses get recommended by AI. We tested 200 queries across ChatGPT, Perplexity, Google AI, Claude, and Gemini to see what separates the businesses that appear from those that don't.
See the researchHow AI Assistants Actually Decide Which Businesses to Recommend
ChatGPT uses Bing. Perplexity has its own crawler. Claude uses Brave. Each AI platform finds businesses differently. A platform-by-platform breakdown of what you can control.
Read the breakdownWhy Your Business May Be Missing from AI Answers (And How to Fix It)
87% of businesses that rank on Google's first page don't appear in AI answers. A diagnostic guide to the exact data sources you need to fix for each AI platform.
Diagnose your visibilityGEO vs. SEO vs. AIO: A Decision Framework for Marketing Budgets
Three acronyms, one budget. A concrete allocation framework for local businesses, SaaS, e-commerce, and professional services using market-context ROI scenarios.
See the framework90-Day Case Study: Optimizing a Local Business for AI Search
From zero AI mentions to appearing in 7 of 15 ChatGPT test queries. A week-by-week breakdown of what we did, what it cost, and what changed.
Read the case studyThe 4.3-Star Threshold: Why AI Treats Your Rating Like a Binary Switch
Google ranks 3.5-star businesses. AI assistants don't - below 4.3 stars, you generally won't appear. The data behind the threshold and how to cross it.
See the dataThe Answer Engine: How AI Search Is Replacing the Click Economy
Zero-click search hit 69%. AI traffic grew 527% year-over-year. The shift from clicks to recommendations is changing market ROI models. New KPIs every business should track.
Read the analysisThe AI Visibility Audit: 7 Things to Check Before You Spend Anything
A free self-serve audit with exact prompts to test across ChatGPT, Perplexity, Claude, and Gemini. Score yourself 0-21 and know exactly where you stand.
Start the auditWhat to do with this
AI Content turns the gaps into recurring content work.
AI Content turns the gaps into recurring content work: structured articles, comparison sections, FAQs, answer blocks, and refreshes based on what customers ask and what AI assistants miss.