Updated March 2026
Found by AI vs Semrush
Both monitor AI visibility. One also improves it.
Semrush is the world's most popular SEO platform: NYSE-listed, 108,000+ paying customers, 55+ tools. Their AI Visibility Toolkit adds AI monitoring from $99/mo as a standalone, or bundled in Semrush One from $199/mo. Found by AI is purpose-built for AI visibility: monitoring starts at EUR 29/mo, with 5x verification per prompt and monthly optimization playbooks on Growth (EUR 179/mo). Use Semrush for SEO, Found by AI for AI visibility.
The Core Difference
AI visibility is our entire focus.
For Semrush, it is one feature of 55.
Semrush is an exceptional SEO platform. Their keyword database, backlink index, and site audit tools are industry-leading, used by 35% of Fortune 500 companies. Their AI Visibility Toolkit -- available standalone at $99/mo or bundled in Semrush One from $199/mo -- monitors AI mentions across ChatGPT, Gemini, Perplexity, and Google AI Overviews, with prompt research covering 100M+ prompts across 220+ countries.
Found by AI is a monitoring and improvement service, not an SEO suite. On our Growth tier (EUR 179/mo), every prompt is verified 5x per scan cycle across 4 AI platforms, producing 1,000 verified data points per cycle. Our monthly optimization playbook translates that verified data into prioritized actions you can take immediately. Semrush provides powerful analytics for teams that can act on data. Found by AI provides the data and tells you exactly what to do with it. For businesses that also want done-for-you content creation, that is available separately from EUR 129/mo.
Where each excels
Where Semrush excels
- NYSE-listed platform with 108,000+ paying customers, 35% Fortune 500 penetration, and 15+ years of market trust -- the safest enterprise choice
- All-in-one value: Semrush One ($199/mo) bundles 55+ SEO tools and AI visibility in a single platform with prompt research across 100M+ prompts and 220+ countries
- ContentShake AI ($60/mo add-on) provides self-service AI content creation with an AI Search Optimizer for both Google and AI platform visibility
Where Found by AI excels
- 5x verification per prompt on Growth -- 1,000 verified data points per cycle vs single-pass monitoring, designed to catch the variance inherent in AI responses
- Monthly optimization playbook with prioritized actions, citation and sentiment tracking, and competitor benchmarking (up to 9) at EUR 179/mo
- Managed content service available separately (from EUR 129/mo) -- done-for-you AI-optimized articles, schema markup, and editorial listings. Not self-service, not required for monitoring
Feature comparison
| Found by AI | Semrush | |
|---|---|---|
| Entry price | EUR 29/mo (The Minimum: 2 platforms, 15 prompts) | $99/mo (AI Visibility Toolkit: 4-5 platforms, 25 prompts) |
| AI platforms tracked | 2 (The Minimum), 4 (Growth), 7+ (Enterprise) | 4-5 platforms (all plans): ChatGPT, Perplexity, Gemini, Google AI Overviews/Mode |
| Verification methodology | Each prompt verified 2x (The Minimum) or 5x (Growth) for statistical reliability | Not documented publicly |
| Monthly optimization playbook | Prioritized actions based on your data (Growth, EUR 179/mo) | No -- analytics dashboards and reports, no prioritized action plan |
| Scan frequency | Weekly (4/month) | Daily prompt tracking (220+ countries) |
| Managed content service (done-for-you) | Available separately from EUR 129/mo -- not required for monitoring | Self-service AI writing tool (ContentShake AI, $60/mo add-on) |
| Agentic commerce readiness | Preparing -- learn about AEO | No dedicated features |
| Free trial | 14-day Growth trial -- full features, cancel anytime | 14-day trial on Semrush One; no trial on standalone AI Toolkit |
Key Differences
Choose Semrush if...
- You need a comprehensive SEO platform with keyword research, backlinks, rank tracking, and site audits alongside AI monitoring
- You have SEO expertise and a team that can act on analytics dashboards and prompt research data
- You want one platform for everything (Semrush One from $199/mo bundles SEO + AI visibility)
Choose Found by AI if...
- You want verified data you can trust -- each prompt checked up to 5x per cycle for statistical reliability
- You want a monthly playbook telling you exactly what to do next, not just a data dashboard
- You want the option to add done-for-you content creation when ready (from EUR 129/mo, separate from monitoring)
- You want a provider actively building toward the agentic AI future
Frequently asked questions
How does Found by AI compare to Semrush on pricing?
Found by AI monitoring starts at EUR 29/mo for The Minimum tier (2 platforms, 15 prompts). Growth costs EUR 179/mo and adds 4 platforms, 50 prompts verified 5x each, competitor benchmarking, and a monthly optimization playbook. Semrush offers the AI Visibility Toolkit as a standalone add-on at $99/mo (25 prompts, 4-5 platforms), or bundled with SEO tools in Semrush One from $199/mo. Found by AI is less expensive for pure AI monitoring, while Semrush offers more value if you also need full SEO tools.
Does Semrush create content for AI visibility?
Semrush offers ContentShake AI, a self-service AI writing tool available as a $60/mo add-on. It generates content and includes an AI Search Optimizer for GEO. However, it is a self-service tool -- you write and publish the content yourself. Found by AI offers a separate managed content service (from EUR 129/mo) where content is created, optimized for AI citation, and published for you, including schema markup and editorial directory listings. Content is not required for monitoring.
Which AI platforms does each tool track?
Semrush tracks Google AI Overviews, Google AI Mode, ChatGPT/SearchGPT, Perplexity, and Gemini (4-5 platforms depending on plan). Found by AI tracks 2 platforms on The Minimum (EUR 29/mo: Google AI Overview, ChatGPT), 4 on Growth (EUR 179/mo: adds Copilot, Perplexity), and 7+ on Enterprise (adds Claude, Gemini, Grok). Semrush includes all platforms on every plan, while Found by AI tiers platform access but verifies each prompt 5x on Growth for greater data reliability.
Is Found by AI a replacement for Semrush?
No. Semrush is the world's most popular SEO platform with 55+ tools, 108,000+ paying customers, and 35% Fortune 500 penetration. Found by AI is not an SEO tool. It is a specialist AI visibility platform for monitoring and, optionally, content creation. If you need keyword research, backlink analysis, rank tracking, and site audits, Semrush is the right choice. Many businesses use Semrush for SEO and Found by AI for AI visibility -- the two are complementary.
Bottom line
Semrush is the world's most popular SEO platform with 108,000+ customers, 55+ tools, and an AI Visibility Toolkit from $99/mo covering 4-5 AI platforms. Found by AI is a specialist AI visibility platform offering verified monitoring (5x per prompt on Growth, EUR 179/mo), monthly optimization playbooks, and citation and sentiment tracking. Choose Semrush if you need a full SEO suite with AI visibility as part of that ecosystem. Choose Found by AI if your primary need is AI visibility with verified data, actionable guidance, and no SEO complexity. The simplest test: if you need someone to create the content that improves your AI visibility, Found by AI is the only option in this comparison that offers a managed, done-for-you service (from EUR 129/mo, separately).
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