Found by AI vs Semrush
They added AI visibility as a feature. We built a business around it.
Semrush is the world's most popular SEO platform with 55+ tools and 108,000+ paying customers. Their AI Visibility Toolkit adds AI search monitoring on top of that foundation. Found by AI is built from the ground up for one purpose: making businesses visible to AI search engines through monitoring AND content creation.
The Core Difference
AI visibility is our entire focus.
For Semrush, it is one feature of 55.
Semrush is an exceptional SEO platform. Their keyword database, backlink index, and site audit tools are industry-leading. Their AI Visibility Toolkit — now part of Semrush One — adds monitoring across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
But AI visibility is a feature for Semrush, not the product. Their toolkit has gone through pricing changes and deprecation concerns. More importantly, Semrush monitors AI visibility — it does not create the content that drives it.
Found by AI is AI-native. We monitor your visibility AND create the content — AI-optimised blog articles, schema markup, and editorial directory listings. If you need an SEO suite, use Semrush. If you need AI visibility built, that is what we do.
Feature comparison
| Found by AI | Semrush | |
|---|---|---|
| AI Visibility | ||
| Creates content for you | Yes — 4-12 articles/mo | No |
| AI visibility monitoring | Yes — 6 AI platforms | Yes — 5 AI platforms |
| AI visibility is core product | Yes — our entire focus | No — add-on to SEO suite |
| Schema markup implementation | Included in content | Audits only |
| AEO / agent readiness | Yes — EUR 49/mo add-on | Not available |
| Traditional SEO | ||
| Keyword research | Not our focus | Yes — industry-leading |
| Backlink analysis | No | Yes |
| Google rank tracking | No | Yes |
| Pricing | ||
| AI monitoring entry | EUR 29/mo | $139.95/mo (Pro plan) |
| Content creation | From EUR 129/mo | Not available |
| Built for | Business owners | SEO professionals |
AI Visibility
Pricing
Choose Semrush if...
- You need a comprehensive SEO platform (keyword research, backlinks, rank tracking)
- You have SEO expertise and can act on analytics data
- You want AI visibility as one feature within a broader SEO strategy
- You are already a Semrush user
Choose Found by AI if...
- Your primary need is AI visibility, not traditional SEO
- You want content created and published, not analysed
- You are a business owner without SEO expertise
- You want a dedicated AI visibility product, not an add-on feature
- You need AEO readiness for the agentic commerce future
Frequently asked questions
Is Found by AI a replacement for Semrush?
No. Semrush is a comprehensive SEO platform with 55+ tools for keyword research, backlinks, rank tracking, and site audits. Found by AI focuses specifically on AI visibility — monitoring your presence across AI platforms and creating the content that gets you cited. Many businesses use both: Semrush for traditional SEO and Found by AI for AI visibility.
Does Semrush create content for AI visibility?
No. Semrush analyses content and provides recommendations, but does not create or publish content on your behalf. Found by AI produces 4-12 AI-optimised articles per month, implements schema markup, and manages editorial directory listings — all done for you.
Why is Found by AI cheaper than Semrush for AI visibility?
Semrush pricing (from $139.95/mo) includes their full SEO suite — you are paying for 55+ tools even if you only want AI visibility. Found by AI starts at EUR 29/mo for focused AI monitoring because AI visibility is all we do. You pay only for what you need.
What is AEO and does Semrush support it?
AEO (Agent Engine Optimisation) prepares your business for AI agents that find, evaluate, and transact on behalf of customers. Semrush does not offer AEO features. Found by AI offers AEO monitoring as a EUR 49/mo add-on, tracking agent readiness and structured data compliance.
More comparisons
See where you stand
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