Found by AI vs Otterly.ai
Both monitor. Only one gives you a playbook.
Otterly.ai is a budget-friendly AI visibility monitoring tool that tracks brand mentions across AI platforms starting at $29/mo. Found by AI offers comparable monitoring from EUR 29/mo — plus Growth tier playbooks with prioritised actions to improve your own site, and optional AI Content to amplify your reach.
The Core Difference
Both monitor.
Only one includes playbooks.
Otterly.ai is a solid monitoring tool that tracks your brand visibility across ChatGPT, Perplexity, Google AI Overviews, and other AI platforms. It offers prompt-based tracking, competitor benchmarking, and reporting features at accessible price points.
Found by AI matches Otterly on monitoring — 6 AI platforms, competitor tracking, daily monitoring — at a comparable entry price (EUR 29/mo vs $29/mo). Growth tier adds monthly playbooks with prioritised actions to improve your own site. Want to go further? AI Content amplifies your reach with editorial directory profiles and expert blog articles — additional citation surfaces beyond your website.
Feature comparison
| Found by AI | Otterly.ai | |
|---|---|---|
| AI monitoring | Yes — 6 platforms | Yes — multiple platforms |
| Creates content for you | Yes — 4-12 articles/mo | No |
| Editorial directory listing | Yes — third-party citation | No |
| Schema markup | Included in content | No |
| AEO / agent readiness | Yes — EUR 49/mo add-on | No |
| Entry monitoring price | EUR 29/mo | $29/mo |
| Content creation price | From EUR 129/mo | Not available |
Key Differences
Choose Otterly.ai if...
- You only need AI visibility monitoring, not content creation
- You have a content team that can act on monitoring insights
- You want a focused, budget monitoring dashboard
Choose Found by AI if...
- You want monitoring AND content creation in one platform
- You need someone to create the content that improves visibility
- You want AEO readiness for the agentic commerce future
- You want a third-party editorial directory listing included
Frequently asked questions
Is Found by AI more expensive than Otterly.ai?
For monitoring alone, the entry prices are comparable (EUR 29/mo vs $29/mo). Found by AI also offers content creation from EUR 129/mo — a service Otterly does not provide. If you need both monitoring and content, Found by AI is the more complete and cost-effective solution.
Does Otterly.ai create content for AI visibility?
No. Otterly.ai is a monitoring-only tool. It tracks where your brand appears in AI responses but does not create content, implement schema markup, or maintain editorial directory listings. Found by AI does all of these.
Can I use Otterly.ai for monitoring and Found by AI for content?
You could, but Found by AI includes monitoring across 6 AI platforms starting at EUR 29/mo. Most businesses find they do not need a separate monitoring tool when Found by AI covers both monitoring and content creation.
More comparisons
See where you stand
Run a free AI Visibility Check and see how your business appears to ChatGPT, Gemini, and Perplexity.