Updated March 2026
Found by AI vs Otterly.ai
Both monitor AI visibility. One also improves it.
Otterly.ai is a Gartner-recognized AI visibility platform with 20,000+ users, tracking 4 AI platforms with daily scans from $29/mo. Found by AI starts at EUR 29/mo with 2x-5x verification per prompt for statistically reliable data, adds a monthly optimization playbook at Growth (EUR 179/mo), and offers optional content creation from EUR 129/mo. Otterly recommends what to fix. Found by AI can also fix it for you.
The Core Difference
Monitoring tool vs. monitoring + improvement service.
Otterly.ai is a well-established AI visibility platform built by a founding team with three successful exits. It tracks brand mentions across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot with daily scans, offers a GEO Audit tool with 25+ optimization factors, includes a prompt research tool for discovering what to track, and integrates with Google Looker Studio for custom reporting. With 20,000+ users and Gartner Cool Vendor recognition, it is one of the most mature tools in the AI visibility category.
Found by AI is a monitoring + improvement service. A freelance writer costs EUR 500-2,000/mo and an SEO agency charges EUR 1,000-3,000/mo -- before you even add monitoring. Found by AI Growth (EUR 179/mo) combines 4-platform monitoring with 5x verification per prompt -- generating 1,000 verified data points per cycle -- plus a monthly optimization playbook with prioritized actions. When you are ready to accelerate, content creation is available separately from EUR 129/mo, producing AI-optimized articles and editorial directory listings that create new citation sources. Otterly tells you what to fix. Found by AI tells you what to fix and can do the fixing for you.
Where each excels
Where Otterly.ai excels
- 20,000+ users, Gartner Cool Vendor recognition, and G2 Best New Software -- proven market traction and third-party credibility
- 4 AI platforms with daily scanning from $29/mo -- more platforms and higher scan frequency at the entry price than Found by AI's 2 platforms with weekly scans
- GEO Audit with 25+ AI-visibility factors, prompt research tool, and Semrush App Center integration -- a mature self-service analytics ecosystem
Where Found by AI excels
- 5x verification per prompt on Growth -- 50 prompts across 4 platforms equals 1,000 verified data points per cycle, whereas Otterly uses single-pass daily scans
- Monthly optimization playbook with prioritized actions included at Growth (EUR 179/mo) -- Otterly's GEO Audit recommends what to fix, our playbook ranks which fixes matter most for your specific data
- Content creation available separately from EUR 129/mo with editorial directory listings and schema markup -- no competitor in this comparison offers done-for-you content
Feature comparison
| Found by AI | Otterly.ai | |
|---|---|---|
| Entry price | EUR 29/mo (The Minimum: 2 platforms, 15 prompts) | $29/mo (Lite: 4 platforms, 15 prompts, daily scans) |
| AI platforms tracked | 2 (The Minimum), 4 (Growth), 7+ (Enterprise) | 4 base (ChatGPT, Google AI Overviews, Perplexity, Copilot) -- Gemini and AI Mode as add-ons |
| Verification methodology | Each prompt verified 2x (The Minimum) or 5x (Growth) for statistical reliability | Single-pass daily scans |
| Monthly optimization playbook | Prioritized actions based on your data (Growth, EUR 179/mo) | GEO Audit with 25+ factors and prioritized fix-lists (all tiers) |
| Scan frequency | Weekly (4/month) | Daily (all plans) |
| Managed content service (done-for-you) | Available separately from EUR 129/mo -- not required for monitoring | No |
| Agentic commerce readiness | Preparing -- learn about AEO | No dedicated features |
| Free trial | 14-day Growth trial -- full features, cancel anytime | Available on all plans |
Key Differences
Choose Otterly.ai if...
- You have a content team that can act on monitoring data and GEO Audit recommendations
- You want a self-service analytics dashboard with daily scanning and on-demand audits
- You manage multiple clients and need workspaces, Looker Studio integration, and an agency partner program
Choose Found by AI if...
- You want verified data you can trust -- each prompt checked up to 5x for statistical reliability
- You want a monthly playbook telling you exactly what to prioritize next
- You want the option to add done-for-you content creation when ready -- not just recommendations, but published articles
- You want a provider actively building toward the agentic AI future
Frequently asked questions
How does Found by AI compare to Otterly.ai on pricing?
Found by AI and Otterly.ai both start at comparable entry prices -- EUR 29/mo and $29/mo respectively. At that price, Otterly monitors 4 AI platforms with daily scans and 15 prompts. Found by AI monitors 2 platforms with weekly scans, 15 prompts, and 2x verification per prompt. At the mid tier, Found by AI Growth (EUR 179/mo) includes 50 prompts across 4 platforms with 5x verification per prompt and a monthly optimization playbook. Otterly Standard ($189/mo) includes 100 prompts across 4 platforms with daily scans but no playbook. Content creation is available separately from Found by AI starting at EUR 129/mo -- a service Otterly does not offer.
Does Otterly.ai create content for AI visibility?
No. Otterly.ai is a monitoring and audit platform. It tracks brand mentions across AI platforms, provides a GEO Audit with 25+ optimization factors, and delivers prioritized recommendations. However, Otterly does not create content, implement schema markup, or maintain editorial directory listings. Found by AI offers content creation as a separate service from EUR 129/mo, producing 4-12 AI-optimized articles per month with schema markup included.
Which AI platforms does each tool track?
Otterly.ai monitors 4 AI platforms on all plans -- ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot -- with Google AI Mode and Gemini available as paid add-ons. Found by AI monitors 2 platforms on The Minimum tier (Google AI Overview, ChatGPT), 4 platforms on Growth (adding Copilot and Perplexity), and 7+ on Enterprise (adding Claude, Gemini, Grok). At the $29/EUR 29 entry tier, Otterly covers more platforms. At the Growth tier, both cover 4 platforms.
What is Otterly.ai's GEO Audit and does Found by AI have something similar?
Otterly's GEO Audit analyzes 25+ on-page AI-visibility factors, performs domain-level and URL-level audits, and delivers prioritized fix-lists. It is available on all Otterly plans. Found by AI's Growth tier (EUR 179/mo) includes a monthly optimization playbook with prioritized actions based on your monitoring data -- content recommendations and technical improvements. The key difference: Otterly's audit tells you what to fix. Found by AI's playbook tells you what to fix, and content creation (available separately from EUR 129/mo) can do the fixing for you.
Is Found by AI a replacement for Otterly.ai?
It depends on your needs. Otterly.ai is a self-service SaaS dashboard with 20,000+ users, Gartner Cool Vendor recognition, daily scanning, a GEO Audit tool, and a Semrush integration -- it excels for agencies and power users who want on-demand data exploration. Found by AI is a monitoring service with 5x verification per prompt on Growth, monthly optimization playbooks, and optional done-for-you content creation. If you have a content team and want a self-service analytics dashboard, Otterly is the stronger choice. If you want verified monitoring data with actionable playbooks and the option to add content creation, Found by AI is the better fit.
Bottom line
Otterly.ai is a mature, Gartner-recognized AI visibility platform with 20,000+ users, daily scanning across 4 platforms from $29/mo, and a GEO Audit tool with 25+ optimization factors -- it is a strong choice for agencies and marketing teams with in-house content capability. Found by AI is a monitoring + improvement service that verifies each prompt up to 5x for statistical reliability, includes a monthly optimization playbook at Growth (EUR 179/mo), and offers content creation separately from EUR 129/mo. Choose Otterly if you have a team to act on monitoring insights and want a self-service dashboard. Choose Found by AI if you want verified data, prioritized playbooks, and the option to have content created for you. The simplest test: if you need someone to create the content that improves your AI visibility, Found by AI is the only option in this comparison that does that.
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