Found by AI vs Profound
They serve enterprises. We serve everyone else.
Profound is the market leader in enterprise AI visibility, backed by $58.5M from Sequoia Capital. Their platform tracks brand visibility across every major AI model with sophisticated analytics and SOC 2 compliance. It is built for DocuSign, MongoDB, and Zapier. Found by AI is built for the businesses those tools will never serve.
The Core Difference
Enterprise intelligence vs. SMB execution.
Profound is an application-based enterprise platform — you apply for access, receive custom pricing, and get a full-featured dashboard with answer engine insights, conversation explorer, and AI-powered content agents. It is the most sophisticated AI visibility analytics platform on the market.
But Profound is designed for brands with marketing teams, content operations, and six-figure budgets. For an SMB without a content team, Profound's insights are academic — knowing that you are not showing up in ChatGPT does not help if you cannot produce the content to change that.
Found by AI works differently. We do not give you a dashboard and wish you luck. We monitor your visibility AND produce the actual content: editorial directory listings and AI-optimised blog articles on your domain. No application required. Self-serve signup. Starting at EUR 29/mo.
Feature comparison
| Found by AI | Profound | |
|---|---|---|
| Content Creation | ||
| Creates content for you | Yes — 4-12 articles/mo | Partial — AI drafts only |
| Managed publishing | Yes — published on your domain | No |
| Editorial directory listing | Yes — third-party citation source | No |
| Monitoring & Analytics | ||
| Answer engine insights | Yes | Yes — market-leading |
| Conversation Explorer | No | Yes |
| ChatGPT Shopping tracking | No | Yes |
| Accessibility | ||
| Self-serve signup | Yes — instant | No — application required |
| Free assessment | Yes — AI Visibility Check | No |
| SMB pricing | From EUR 29/mo | Enterprise custom pricing |
| SOC 2 / SSO | No | Yes |
Content
Access
Choose Profound if...
- You are an enterprise brand with a marketing team and content operations
- You need the most sophisticated AI visibility analytics available
- SOC 2 compliance and SSO are requirements
- You want to track ChatGPT Shopping and agent analytics
Choose Found by AI if...
- You are an SMB without a dedicated content team
- You need content produced and published, not just analysed
- You want to start immediately without an application process
- You need affordable AI visibility that does not require an enterprise budget
Frequently asked questions
What is the main difference between Found by AI and Profound?
Profound is an enterprise AI visibility analytics platform designed for brands with marketing teams and six-figure budgets. Found by AI serves SMBs with both monitoring (from EUR 29/mo) and content creation (from EUR 129/mo). Profound gives you the most sophisticated dashboard available. Found by AI creates the content that moves the numbers on any dashboard.
Does Profound create content?
Profound offers AI content agents that generate drafts and recommendations, but does not manage the full content lifecycle. Found by AI handles everything — from research and writing to schema markup implementation and publishing on your domain. We also create a third-party editorial directory listing that Profound does not offer.
How much does Profound cost compared to Found by AI?
Profound uses application-based enterprise pricing, typically starting at $99/mo for basic monitoring and scaling to custom enterprise rates. Found by AI starts at EUR 29/mo for monitoring and EUR 129/mo for content creation. Found by AI offers self-serve signup with no application process.
Can I switch from Profound to Found by AI?
Yes. If your primary need is content creation rather than enterprise analytics, Found by AI offers a simpler, more affordable solution. Start with a free AI Visibility Check to see your current standing, then choose monitoring, content, or both.
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See where you stand
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