Updated May 2026
A free diagnostic tool.
An ongoing execution system.
HubSpot's AEO Grader is a one-time scoring report on how your brand shows up in ChatGPT, Perplexity, and Gemini - well-designed, comprehensive, free, and built to fit cleanly inside the HubSpot ecosystem. Found by AI is built for the question after the diagnostic: ongoing monitoring (€14/month) plus recurring content production (€199-€799/month) that addresses what monitoring shows. One is a snapshot. The other is a system that runs every month. If you want a free first look, HubSpot's Grader is the right tool. If you want someone to handle ongoing AI visibility for you, that's us.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
What each one actually is
A one-time scoring report.
Or an ongoing system.
HubSpot AEO Grader is a free one-time scoring report. You point it at your brand and it returns a 10-page snapshot across 5 dimensions - brand recognition, competitive positioning, presence quality, sentiment, share of voice - for GPT-4o, Perplexity, and Gemini, with competitor benchmarking. It's well-designed, requires no account or credit card, and fits neatly into the HubSpot ecosystem if you're already considering Marketing Hub or CRM. For a free first look at your AI visibility, it's hard to fault.
Found by AI is a different product. Monitoring (€14/month annual) runs weekly across your prompts and engines and ships a monthly playbook. AI Content (€199-€799/month) is the recurring done-for-you work that addresses what monitoring shows - structured articles, comparisons, FAQs, refreshes, publishing support. AI Monitoring Minimum is included on every AI Content plan, so the read and the work live in one subscription. The optional found-by.ai profile is included when useful at no extra cost; customers can opt out without changing price. If you want a snapshot, HubSpot's Grader is the right call. If you want monitoring and content production handled for you each month, that's what we do.
Where each one sits
What HubSpot AEO Grader gives you
- A free 10-page snapshot scoring your brand across 5 dimensions on 3 AI platforms - comprehensive, well-designed, and zero friction (no account, no credit card, no email required)
- The credibility of HubSpot (NYSE: HUBS) behind the report, with 228,000+ customers and a clear path into the broader HubSpot stack if that fits your business
- Rich integration with HubSpot Marketing Hub, Content Hub, and CRM - useful if you're already in the HubSpot ecosystem or considering it
What Found by AI gives you
- A free first look as well - our /check is a no-cost diagnostic if you want a second perspective alongside HubSpot's Grader
- Ongoing weekly monitoring (€14/month annual) with citation, sentiment, and competitor benchmarking on every tier - the read keeps running after the snapshot
- Recurring AI Content production with publishing support and optional profile inclusion when useful at no extra cost - done-for-you content that addresses visibility gaps
The operating difference
Monitoring shows the gap. AI Content does the work.
Found by AI pairs low-cost AI Monitoring with recurring content production. The found-by.ai profile is an optional included surface, not a separate product or proof claim.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| HubSpot AEO | — | — | — |
| Found by AI | Yes | Yes | Recurring AI Content; optional found-by.ai profile |
HubSpot AEO
Found by AI
AI Monitoring is the diagnostic. Recurring AI Content is the paid work; the optional profile is included and can be skipped without changing price.
Feature comparison
| Found by AI | HubSpot AEO Grader | |
|---|---|---|
| Free snapshot | Yes - our /check is the same lane | Yes - 10-page report, 100% free, no account |
| Optional found-by.ai profile | Optional found-by.ai profile | — |
| Ongoing monitoring | €14/mo annual (15 prompts, 3 LLMs); €39/mo Growth (50 prompts, 5 LLMs) | No - manual re-run each time; HubSpot has a separate paid AEO product (~$50/mo) |
| AI engines covered | 3 on Minimum (ChatGPT, Google AI Overview, Perplexity); 5 on Growth (+ Microsoft Copilot, Claude) | 3 (GPT-4o, Perplexity, Gemini) |
| Monthly playbook | Standard on Minimum; personalized site-aware on Growth (€39/mo) | General optimization recommendations in each report run |
| AI Content (done-for-you publishing) | €199-€799/mo recurring AI Content production; AI Monitoring Minimum included on every plan | — |
| Free trial on paid tier | Minimum: 30-day CC trial · Growth: 14-day money-back guarantee | Their paid AEO product has a 28-day no-CC trial |
Key Differences
Choose HubSpot AEO Grader if…
- You want a free, zero-commitment first look at your AI visibility - and you'll write your own content from there
- You're already in the HubSpot ecosystem and want to stay there for marketing, CRM, and content
- You're learning about AI visibility and want a no-cost snapshot before deciding what to invest in
Choose Found by AI if…
- You want cheap ongoing AI monitoring (€14/month) AND someone producing recurring AI Content for you, with optional profile inclusion when useful
- You want the monitor, content, report as one purchase: AI Content (€199-€799/mo) includes AI Monitoring Minimum on every plan
- You want to skip the SEO suite stack - the AI visibility work, calmly
If you only want a free score, run both. HubSpot's Grader and our free /check give you two diagnostic perspectives at zero cost. Pick paid only when you want ongoing monitoring and content production for AI visibility.
Frequently asked questions
What does HubSpot's AEO Grader actually do?
It gives you a free 10-page report scoring your brand across 5 dimensions - brand recognition, competitive positioning, presence quality, sentiment, and share of voice - across GPT-4o, Perplexity, and Gemini, with competitor benchmarking. It's a one-time snapshot. No ongoing tracking, no content production. HubSpot also has a separate paid AEO product ($50/mo) for businesses already running on HubSpot's Marketing Hub or CRM. For a free first look at your AI visibility, the Grader is well-built and comprehensive.
Does HubSpot's AEO Grader produce content for you?
No. It scores your brand and suggests fixes for you (or your team) to make on your own site. AI Content from Found by AI is the opposite: recurring done-for-you production - structured articles, comparisons, FAQs, answer blocks, refreshes, and publishing support. A found-by.ai profile may be included when useful, but it is optional and not separately priced. If you want a free score and your team will handle the rest, HubSpot's Grader is the right call. If you want someone to produce the content, that's Found by AI.
Why does Found by AI charge €14/mo when HubSpot's Grader is free?
Because they're different things. HubSpot's Grader is a one-time scoring report - you run it, you get a snapshot. Found by AI's €14/mo Monitoring is ongoing: weekly scans across your prompts and engines, sentiment tracking, competitor benchmarking, and a monthly playbook that tells you what to fix this month. If you only want a one-time snapshot, HubSpot's Grader is excellent and free. If you want a calm ongoing read on whether AI is mentioning your business, that's what Monitoring is for.
Can I use HubSpot's Grader and Found by AI together?
Yes - and it's a reasonable combination. HubSpot's Grader is a great free first look, especially if you're considering HubSpot's broader marketing stack. Our free /check gives you a second perspective at zero cost. When you want ongoing monitoring (€14/mo) or someone producing the content that addresses visibility gaps (AI Content €199-€799/mo, AI Monitoring Minimum included), that's where Found by AI fits. The two aren't substitutes - they're different things.
Bottom line
HubSpot AEO Grader is a free one-time scoring report - well-designed, comprehensive, and especially useful if you're already in or considering the HubSpot ecosystem. For a no-cost first look at your AI visibility, it's a strong choice. Found by AI is built for the question after the snapshot: ongoing monitoring (€14/month annual) plus recurring AI Content production (€199-€799/month, AI Monitoring Minimum included on every plan) that actually addresses the gaps. If you want a free score, run HubSpot's Grader and our /check - both cost nothing. If you want someone to handle ongoing AI-search visibility for you each month, that's what we do.
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