Updated May 2026
Found by AI vs Profound
A deep enterprise analytics platform. Or someone producing the content for you each month.
Profound is the reference enterprise AI-visibility analytics platform - Conversation Explorer, Prompt Volumes, Agent Analytics, SOC 2, broad engine coverage, Fortune 500 customers including Walmart and MongoDB. If you have a sophisticated marketing team that needs depth and will act on rich data, it's earned its position. Found by AI does something different: lightweight monitoring (€14/month annual) plus recurring AI Content production (€199-€799/month) that addresses what monitoring shows. Two products for two situations.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
What each one is for
A deep analytics dashboard.
Or done-for-you content production.
Profound is the most sophisticated AI visibility analytics product on the market. Conversation Explorer surfaces what people actually ask AI about your category. Prompt Volumes gives you unique AI search demand data. Agent Analytics tracks which AI bots crawl your site. SOC 2 Type II, SSO/SAML, and 10+ engine coverage sit on Enterprise. It's trusted by Walmart, MongoDB, DocuSign, Zapier - 700+ enterprise customers including 10% of the Fortune 500. For marketing organizations with the team and budget to act on deep analytics, it's earned its position. We have nothing critical to say about the product.
Found by AI is built for a different situation. Monitoring (€14/month annual) is a lightweight weekly read - citation, sentiment, and competitor benchmarking on every tier, calm enough that you don't need a team to make sense of it. AI Content (€199-€799/month, AI Monitoring Minimum included on every plan) is the recurring done-for-you work that actually addresses visibility gaps - structured articles, comparisons, FAQs, refreshes, publishing support. The optional found-by.ai profile is included when useful at no extra cost. If you want a deep analytics tool and have the team to use it, Profound is the right call. If you want someone producing the content that addresses what monitoring shows, that's what we do.
Where each one sits
What Profound is best at
- Analytics depth. Conversation Explorer, Prompt Volumes (unique AI search demand data), and Agent Analytics tracking how AI bots crawl your site - earned through $155M of funding and a 120-person team
- Enterprise infrastructure. SOC 2 Type II, SSO/SAML, 10+ AI engines on Enterprise, 24-hour SLA Slack support, API access - trusted by Walmart, MongoDB, DocuSign, and Zapier
- Credibility. G2 Leader (4.6/5, 312 reviews), $1B valuation, 700+ enterprise customers including 10% of the Fortune 500 - the category benchmark for enterprise AI visibility
What Found by AI is best at
- Lightweight ongoing monitoring at a calm price (€14/month annual on Minimum; €39/month on Growth) - citation, sentiment, and competitor benchmarking included on every tier, with a personalized site-aware monthly playbook on Growth
- Recurring done-for-you AI Content production (€199-€799/month) - structured articles, comparisons, FAQs, refreshes, publishing support, and optional profile inclusion when useful at no extra cost
- Monitoring and content in one subscription. AI Content includes AI Monitoring Minimum on every plan, so the read informs the work without juggling tools
The operating difference
Monitoring shows the gap. AI Content does the work.
Found by AI pairs low-cost AI Monitoring with recurring content production. The found-by.ai profile is an optional included surface, not a separate product or proof claim.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Profound | Yes (Profound Agents - articles staged to CMS, Growth tier) | Yes (staged to customer's CMS) | Customer's own site |
| Found by AI | Yes | Yes | Recurring AI Content; optional found-by.ai profile |
Profound
Found by AI
AI Monitoring is the diagnostic. Recurring AI Content is the paid work; the optional profile is included and can be skipped without changing price.
Feature comparison
Different products, side by side. Most rows aren't a contest - they show the categorical difference.
| Found by AI | Profound | |
|---|---|---|
| Monitoring entry price | €14/mo annual (Minimum: 15 prompts, 3 engines) | $499/mo (Lite: ChatGPT only, 50 prompts) |
| Monitoring mid-tier | €39/mo annual (Growth: 50 prompts, 5 engines, personalized site-aware playbook) | $1,499/mo (Growth: 3 engines, 100 prompts, 6 AI-drafted articles) |
| AI engines covered | 3 (Minimum: ChatGPT, Google AI Overview, Perplexity), 5 (Growth: + Microsoft Copilot, Claude) | 1 (Lite), 3 (Growth), 10+ (Enterprise - broadest in market) |
| Monthly playbook | Standard (Minimum); personalized site-aware (Growth - LLM scans your site monthly) | Data-rich dashboards + Agent-based recommendations (Growth+) |
| Optional found-by.ai profile | Recurring AI Content production (€199-€799/mo); optional profile when useful at no extra cost | — |
| Content drafting on customer's domain | Not the model | Yes - Profound Agents stage 6 articles/mo to your CMS (Growth) |
| Self-serve / free trial | Self-serve · Minimum: 30-day CC trial · Growth: 14-day money-back guarantee | Application/demo required - no public free trial |
| Enterprise compliance (SOC 2, SSO) | Not available | Yes - SOC 2 Type II, SSO/SAML, SLA (Enterprise tier) |
Key Differences
Choose Profound if...
- You want a deep monitoring tool and you have (or are) the team to act on it. Conversation Explorer, Prompt Volumes, and Agent Analytics are industry-defining for enterprise AI analytics
- SOC 2, SSO/SAML, or enterprise SLAs are procurement requirements - Found by AI doesn't offer these
- You need 10+ AI engine coverage including DeepSeek and Metan AI, or ChatGPT Shopping tracking for e-commerce
- You'd rather draft articles on your own CMS than keep drafts inside your own CMS
Choose Found by AI if...
- You want cheap honest monitoring (€14/month annual) AND someone producing the recurring AI Content for you, with optional profile inclusion when useful
- You'd rather have recurring AI Content produced for you, with publishing support and optional profile inclusion when useful than drafted onto your own CMS
- You want self-serve signup with a 30-day Minimum trial (or a 14-day money-back on Growth) instead of an application/demo process
- You'd rather pay €199-€799/month for recurring AI Content than $1,499/month for monitoring + AI-drafted articles on your own site
Frequently asked questions
What does Profound actually do?
Profound is the reference enterprise AI-visibility analytics platform: Conversation Explorer (what people ask AI about your category), Prompt Volumes (unique AI search demand data), Agent Analytics (which AI bots crawl your site), citation tracking across 10+ AI engines on Enterprise, SOC 2 Type II, SSO, and Fortune 500 customers including Walmart, MongoDB, DocuSign, and Zapier. Plans: Lite $499/mo, Growth $1,499/mo (application/demo required), Enterprise custom. Growth and above include Profound Agents drafting up to 6 articles per month staged to your CMS. The deepest analytics tool in the category - built for marketing organizations with the team to act on rich data.
Does Profound produce content for me?
Sort of, on Growth and above. Profound Agents drafts up to 6 articles per month and stages them to your CMS based on citation analysis - your team still owns the editorial process and publishing. Found by AI is a different model: we produce customer-site AI Content with publishing support and optional profile inclusion when useful at no extra cost. If you want drafts staged to your CMS for your team to finish, Profound's Growth tier delivers that. If you want the content produced and shipped for you each month, that's what AI Content does - monitoring shows the gap, AI Content addresses it.
Why is Found by AI's monitoring €14/mo when Profound's starts at $499?
They're built for different buyers. Profound's $499/mo Lite tier reflects what they're building - deep analytics, enterprise compliance, broad engine coverage, the team to support Fortune 500 customers. For organizations that need that depth and can act on it, the price is fair. Found by AI's €14/mo Monitoring is lightweight by design: a calm weekly read on whether AI is mentioning your business, with citation, sentiment, and competitor benchmarking included. We don't try to match Profound's analytics depth. We put the budget into AI Content (€199-€799/mo) instead, where the recurring work happens.
Should I use Found by AI instead of Profound?
Depends on your team. If you're an enterprise that needs Conversation Explorer, Prompt Volumes, Agent Analytics, SOC 2 Type II, SSO, or 10+ engine coverage - Profound is the right tool and has earned its position. Found by AI is for businesses that want a calm, cheap monitoring read (€14/mo) and someone producing recurring AI Content for them each month rather than another deep dashboard. Two situations. If you have a sophisticated marketing team and need depth, pick Profound. If you want the content work handled for you, that's us.
Bottom line
Profound is the reference enterprise AI-visibility analytics platform - $1B valuation, 700+ enterprise customers including 10% of the Fortune 500, the deepest analytics in the category. If you need Conversation Explorer, Prompt Volumes, Agent Analytics, SOC 2, broad engine coverage, and a marketing team that can act on rich data, Profound is the right tool. Found by AI is a different product: lightweight monitoring (€14/month annual, €39/month for Growth with a personalized site-aware playbook) plus recurring done-for-you AI Content production (€199-€799/month, AI Monitoring Minimum included on every plan). We're not a cheaper Profound. We're for businesses that want someone handling the content work each month, not another deep dashboard. Two different situations, two different answers.
More comparisons
Turn visibility gaps into content work
AI Content produces the recurring content that addresses what monitoring shows. The free check is open if you want a diagnostic first.