Updated May 2026
A broad SEO suite
with AI tracking added.
We do something different.
SE Ranking is a well-priced, established SEO platform - 600,000+ users, 13+ years on the market, 4.8/5 on G2. It does rank tracking, site audits, backlink analysis, and keyword research, with two AI-tracking products bolted on: the AI Search Toolkit (add-on from $71/month) and SE Visible (standalone from $99/month, 200 prompts across 5 platforms). Good prompt volume for the price. Found by AI is a different product: a thin monitoring layer at €14/month and recurring AI Content production done for you. We don't do SEO. We don't run a high-volume prompt dashboard. If you need either of those, SE Ranking is the right tool.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
Different products entirely
SE Ranking is an SEO platform.
We produce AI-answer content.
SE Ranking is an SEO platform - 13 years of rank tracking, site audits, backlink analysis, and keyword research at a friendly price for SMBs and agencies. Their two AI-visibility products sit inside or alongside that suite: the AI Search Toolkit (an add-on from $71/month, requires a base plan from $129/month) and SE Visible (a standalone platform from $99/month, 200 prompts across 5 platforms, weekly updates, support for 3-15 brands). Strong prompts-per-dollar value and a credible monitoring product. If your job is SEO and you want AI tracking layered onto the same suite, SE Ranking is the right answer.
Found by AI is a different product. We don't do SEO. We don't run a high-volume prompt dashboard. We do AI Monitoring at €14/month (weekly scans, citation and sentiment and competitor benchmarking by default) and we produce recurring articles for the AI-answer surface - done for you, with publishing support, with optional inclusion in the found-by.ai editorial directory when it fits. AI Content starts at €199/month and includes AI Monitoring Minimum on every plan.
Where each one sits
Where SE Ranking sits
- Established affordable SEO platform: 600,000+ users, 13+ years on the market, 4.8/5 on G2 across 1,400+ reviews
- Two AI products at strong prompt-volume value: SE Visible offers 200 prompts for $99/month; AI Search Toolkit add-on from $71/month tracks 6 platforms
- SERP snapshots: cached AI responses for audit, compliance, and evidence - useful for teams with reporting requirements
Where Found by AI sits
- Cheap commodity monitoring (€14/month annual) - weekly scans, citation/sentiment/competitor benchmarking included by default, no tier-gating of fundamentals
- Recurring AI Content production, with publishing support and optional profile inclusion when useful at no extra cost
- AI Content (€199-€799/month) includes AI Monitoring Minimum on every plan - monitor, content, report as one purchase
The operating difference
Monitoring shows the gap. AI Content does the work.
Found by AI pairs low-cost AI Monitoring with recurring content production. The found-by.ai profile is an optional included surface, not a separate product or proof claim.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| SE Ranking | — | — | — |
| Found by AI | Yes | Yes | Recurring AI Content; optional found-by.ai profile |
SE Ranking
Found by AI
AI Monitoring is the diagnostic. Recurring AI Content is the paid work; the optional profile is included and can be skipped without changing price.
Feature comparison
| Found by AI | SE Ranking | |
|---|---|---|
| Monitoring entry price | €14/mo annual (15 prompts, 3 LLMs) | $99/mo standalone (SE Visible Basic, 200 prompts, 5 platforms) or $71/mo add-on (requires base plan from $129/mo) |
| Optional found-by.ai profile | Optional found-by.ai profile | — |
| AI engines covered | 3 on Minimum (ChatGPT, Google AI Overview, Perplexity); 5 on Growth (+ Microsoft Copilot, Claude) | 5-6 (AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini; +ChatGPT Search on Toolkit) |
| Scan cadence | Weekly | Weekly (SE Visible); varies by product |
| Monthly playbook | Standard on Minimum; personalized site-aware on Growth (€39/mo) | Dashboards and competitor benchmarking; no monthly playbook |
| AI Content (done-for-you publishing) | €199-€799/mo recurring AI Content production; AI Monitoring Minimum included on every plan | SEO content tools (SEO-focused, customer publishes on own site) |
| Free trial | Minimum: 30-day CC trial · Growth: 14-day money-back guarantee | 10-day (SE Visible); 14-day (SE Ranking platform) |
Key Differences
Choose SE Ranking if…
- You need an affordable SEO platform with rank tracking, site audits, and backlink analysis - and you'll write your own content
- You want high prompt volume at a low cost (200 prompts for $99/month on SE Visible)
- You manage multiple brands and need unlimited user seats (SE Visible supports 3-15 brands)
Choose Found by AI if…
- You want cheap honest AI monitoring (€14/month) AND someone to execute customer-site AI Content with optional profile inclusion when useful
- You want the monitor, content, report as one purchase: AI Content (€199-€799/mo) includes AI Monitoring Minimum on every plan
- You're already using SE Ranking for SEO and want a focused AI visibility tool alongside it
Frequently asked questions
Is Found by AI a replacement for SE Ranking?
No. SE Ranking is a broad SEO platform with 600,000+ users over 13 years - it does rank tracking, site audits, backlink analysis, and keyword research. Found by AI does none of that. We do two things: AI-search visibility monitoring (from €14/month) and recurring AI Content production. If you need SEO, you need SE Ranking (or something like it). If you want AI visibility tracking plus someone producing content for it, that's us. Most teams that care about both end up running them side by side.
Why is Found by AI's monitoring so cheap?
Because monitoring on its own is a commodity, and we don't pretend otherwise. SE Ranking's two AI products are credible at what they do - AI Search Toolkit add-on from $71/month, SE Visible standalone from $99/month with 200 prompts across 5 platforms. Strong prompt-volume value if that's what you need. We didn't try to win that race. Our monitoring is weekly, includes citation/sentiment/competitor benchmarking, and costs €14/month annual. The money lives in the content work, not in the dashboard.
What's the difference between SE Ranking's content tools and AI Content?
SE Ranking's Content Marketing add-on ($29-99/month) is a writing assistant - you draft and publish on your own site, optimized for Google. Found by AI's AI Content is done-for-you recurring article production with publishing support, aimed at the questions AI assistants answer. Different work: a tool that helps you write vs a team that writes for you. AI Content starts at €199/month and includes AI Monitoring Minimum on every plan.
Should I keep SE Ranking and use Found by AI alongside?
Probably yes, if you do SEO. SE Ranking covers Google search well at a friendly price. Found by AI covers the AI-answer surface: tracking it and producing content for it. They're different surfaces and different workloads - most teams keep both.
Bottom line
SE Ranking is an established, affordable SEO platform with two credible AI tracking products bolted on. If you do SEO, you'll likely keep using it - nothing on this page should change that. Found by AI is a different product entirely: cheap AI monitoring (€14/month) and recurring AI Content production (€199-€799/month, AI Monitoring Minimum included on every plan). If you want someone tracking your AI-answer visibility AND writing the articles that move the needle on it, that's us. Many teams run both.
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