Updated May 2026
Found by AI vs Foundation Inc
A senior distribution-led content agency. A productized AI-search content service.
Foundation Inc - Ross Simmonds' distribution-first B2B content agency - produces content wired to syndication, social, PR, and partnerships at depth, with a senior bench and a decade of work for brands like Canva, Bitly, and Procore. Engagements run ~$20K execution roadmap plus ~$30K/quarter per third-party reporting. If your business model rewards distribution at depth, hire Foundation - they're one of the best in the category. Found by AI is a productized AI Content service at €199-€799/month: structured articles, FAQs, and comparison pages informed by AI visibility monitoring, prepared with publishing support. We don't do distribution. Different jobs, different price points.
The Core Difference
Content wired to distribution at depth. AI-search content production at productized prices.
Foundation Inc, founded by Ross Simmonds around 2014 and headquartered in Halifax, has spent a decade making one argument louder than almost anyone else in B2B content: creation without distribution is wasted work. They operationalize that thesis well - content production wired to syndication networks, social distribution, partnerships, PR, format repurposing across video and audio, and account-managed measurement of each asset across a quarter. Per third-party reporting (Clutch reviews, industry sources), engagements run ~$20,500 execution roadmap + ~$30,000/quarter retainer. Clients include Canva, Bitly, and Procore. The pricing reflects depth: senior strategists, distribution operators, creative production, multi-quarter horizons.
Found by AI is a narrower content product. We don't run distribution programs, we don't do PR or social syndication, and we don't have a senior strategist bench. We do recurring AI-search content production: structured articles, FAQs, comparison pages, answer blocks, and refreshes - informed by AI visibility monitoring that surfaces where you're missing from ChatGPT, Perplexity, and Google AI Overview answers. AI Content runs €199-€799/month with publishing support and AI Monitoring included, no roadmap fee, no annual minimum. If you want content amplified through distribution at depth, Foundation is the right call. If you want AI-search content production at productized prices, that's our job.
Where each one sits
What Foundation Inc is best at
- Distribution-first thesis. Founded by Ross Simmonds (~2014), with over a decade of advocating for and operationalizing the argument that content without distribution is wasted work
- Multi-channel distribution program. Engagements bundle content production with syndication, social, partnerships, repurposing, and account management across a quarter
- Engagement structure commonly cited at ~$20,500 execution roadmap + ~$30,000/quarter retainer (per Clutch reviews and industry reporting; Foundation does not publish fixed pricing)
- Best fit: B2B brands with budget for a senior content + distribution agency, an in-house team to plug into, and a multi-quarter time horizon for distribution as a strategic channel
What Found by AI is doing instead
- Recurring AI Content execution: structured articles, comparisons, FAQs, answer blocks, refreshes, and publishing support based on monitoring gaps
- Productized AI Content tiers: Minimum €199/mo annual (€239 monthly): 3 launch, 2/month, 1 language; Growth €399/mo annual (€479 monthly): 8 launch, 4/month, 3 languages; Pro €799/mo annual (€959 monthly): 16 launch, 8/month, 10 languages; AI Content includes AI Monitoring Minimum on every plan, monthly and annual; Growth is available as a paid upgrade. No annual minimum, no roadmap fee
- Monitoring runs underneath at €14/month annual on Minimum; €39/month on Growth with a personalized site-aware monthly playbook. Citation, sentiment, and competitor benchmarking included on every tier - kept affordable so the budget can sit in the content work
- Monitoring-informed content engine. Every plan includes AI Monitoring Minimum - monthly and annual. The optional found-by.ai profile can be included when useful, but the subscription price is for recurring content work
The operating difference
Monitoring shows the gap. AI Content does the work.
Found by AI pairs low-cost AI Monitoring with recurring content production. The found-by.ai profile is an optional included surface, not a separate product or proof claim.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Foundation Inc | Yes (distribution-led content) | Yes (on customer site + distribution) | Customer's own site |
| Found by AI | Yes | Yes | Recurring AI Content; optional found-by.ai profile |
Foundation Inc
Found by AI
AI Monitoring is the diagnostic. Recurring AI Content is the paid work; the optional profile is included and can be skipped without changing price.
Feature comparison
Foundation Inc is a senior distribution-first B2B content agency at roughly $20K roadmap + $30K/quarter retainer, distributing content the customer owns across syndication and social. Found by AI is a productized monthly subscription for recurring AI Content: structured topic coverage, publishing support, refreshes, and monitoring-informed priorities. The optional found-by.ai profile may be included when useful at no extra charge. The honest comparison is on shape and scope - not on retainer-equivalent depth.
| Found by AI | Foundation Inc | |
|---|---|---|
| Pricing | €14-€39/mo monitoring; €199-€799/mo AI Content | ~$20,500 execution roadmap + ~$30,000/quarter retainer (per third-party reporting; pricing not public) |
| Commitment shape | Month-to-month or annual billing (no required minimum) | Roadmap project + multi-quarter retainer engagement |
| Product shape | Productized monthly subscription | Senior B2B content + distribution agency (custom retainer) |
| Distribution thesis | We agree distribution matters; our mechanism is recurring AI Content with publishing support and refreshes | Distribution-first - content production wired to syndication, social, partnerships, repurposing, PR |
| Content execution | Customer-site publishing support; optional found-by.ai profile when useful at no extra charge | Customer's own domain, plus distribution into third-party syndication and social channels |
| Optional profile | Optional/free add-on; customers do not pay separately and can opt out | No - content is the customer's; distribution amplifies it but it lives on the customer's site |
| Editorial bench | Productized output at subscription scale - not a senior content + distribution agency | Senior strategists, distribution operators, and creative production with a decade of B2B work for brands like Canva, Bitly, Procore |
| PR + social syndication | Not part of the product. We produce customer-site AI Content with publishing support; we don't run PR or social syndication programs | Core to the engagement - syndication, partnerships, social distribution, repurposing wired into the program |
| AI visibility monitoring | Included - €14/mo annual Minimum; €39/mo Growth (citation, sentiment, competitor benchmarking) | Not a focus - Foundation is a content + distribution agency, not an AI visibility monitoring product |
| Free entry point | Free AI Visibility Check + 30-day Minimum trial (CC required); 14-day money-back on Growth | Sales-led intake; budget qualification before engagement |
| Best fit | Buyers who want editorial-domain distribution without a quarterly retainer | B2B brands with budget for a senior distribution-led agency and a multi-quarter horizon |
Key Differences
Choose Foundation Inc if...
- You're a B2B brand with budget for a senior content + distribution agency, in the ~$30K/quarter range, with an in-house team to plug into and a multi-quarter time horizon
- You want a distribution-first program - content production wired to syndication, social, partnerships, and repurposing - built by an agency that has been making the distribution argument longer than almost anyone in the category
- You want the work to compound on your own domain, with the agency amplifying it through external channels - and you want a senior bench, account management, and a multi-quarter engagement to build that
Choose Found by AI if...
- The job is AI-search content production - articles, FAQs, comparison pages, answer blocks - not a distribution program with PR, syndication, and partnerships
- You want AI visibility monitoring across ChatGPT, Perplexity, and Google AI Overview informing what gets written
- Productized monthly pricing at €199-€799/month - no roadmap fee, no quarterly retainer, no annual minimum - matters more than a senior distribution-led engagement
- You want one purchase: AI Content includes AI Monitoring Minimum on every plan, with month-to-month or annual billing
Why this isn't 'AI in a coat'.
Every prospect asks the same question: why can't I just do this with ChatGPT myself? The honest answer: you can write one good article that way.
We built an engine for the next 50 - multi-pass humanization, structured review gates, and prompt engineering tuned specifically against the generic AI tone. It's a built product, not a single prompt to a chatbot - and not something a single ChatGPT session replicates.
See the case studies on AI Content → Real output. Read them and judge for yourself. Before/after samples available on a call.
Frequently asked questions
What does Foundation Inc actually charge?
Per third-party reporting (Clutch reviews and industry sources), Foundation engagements are commonly structured as an execution roadmap of ~$20,500 followed by quarterly retainers of ~$30,000 - a project-plus-quarterly shape rather than flat monthly. That maps to ~$10,000/month equivalent on the retainer side, with content creation, distribution, partnerships, social syndication, account management, and training inside scope. Foundation doesn't publish fixed pricing; engagements are scoped to distribution goals. The pricing is honestly sized for what a senior distribution-led agency delivers.
What does "distribution-first" mean at Foundation, and why does it matter?
Ross Simmonds has been one of the loudest voices in B2B content marketing arguing that creation without distribution is wasted work - the thesis that built Foundation. Practically, a Foundation engagement isn't writing - it's content production wired to active syndication, social distribution, partnerships, PR, format repurposing, and tracking how each piece performs as an asset over time. A sophisticated point of view, executed by a senior bench. If your business model rewards content that compounds through distribution, this is one of the better answers in B2B content.
Is Found by AI a replacement for Foundation Inc?
No. Foundation Inc is a senior B2B content agency with over a decade of work for brands like Canva, Bitly, and Procore. Their engagement shape (~$20K roadmap + ~$30K/quarter) reflects depth: senior strategists, distribution operators, creative production, PR, social syndication, partnerships, multi-quarter horizons. Found by AI is a productized AI Content service at €199-€799/month - articles, FAQs, and comparison pages informed by AI visibility monitoring, with publishing support. We don't run distribution programs, we don't do PR or social syndication, and we don't have a senior strategist bench. If you want distribution-led content at depth, hire Foundation. If you want recurring AI-search content production at productized prices, that's us.
What does Foundation do that Found by AI doesn't?
The whole distribution side. PR outreach, syndication into industry networks, social media distribution, partnerships, format repurposing across video and audio, and account-managed measurement across a quarter - that's the core of a Foundation engagement and not something we offer. Foundation also brings senior strategist depth and a track record across enterprise B2B brands we can't claim. Found by AI is narrower: AI-search content production (articles, FAQs, comparison pages) informed by AI visibility monitoring. If distribution and amplification matter as much as the writing, Foundation is the better answer.
Bottom line
Foundation Inc is a senior B2B content agency wired to distribution at depth - syndication, social, PR, partnerships, repurposing - with a senior strategist bench and a decade of work for brands like Canva, Bitly, and Procore. Engagements run ~$20K roadmap + ~$30K/quarter per third-party reporting. The pricing is honestly sized for what they deliver, and they're one of the best in the B2B content category for buyers who want distribution at that depth. Found by AI is a narrower productized AI Content service at €199-€799/month: structured articles, FAQs, and comparison pages informed by AI visibility monitoring, prepared with publishing support. We don't do distribution, PR, or syndication. If amplification matters as much as the writing, Foundation is the right call. If recurring AI-search content production is the job, that's us.
More content comparisons
Recurring AI Content, produced from monitoring gaps
€199-€799/month, no roadmap fee. We write, prepare, and support publishing customer-site AI Content.