Updated May 2026
Found by AI vs AthenaHQ - Content
AthenaHQ is a tool your team uses. We're a managed service that writes the content for you.
AthenaHQ Self-Serve at $295/month is a GEO platform - your team logs in to see which prompts you're missing across six AI engines, which FAQs to add, which sections to restructure, and asks Ask Athena ad-hoc questions. The writing happens on your side. Found by AI at €199-€799/month is a managed AI Content service: we write, edit, and prepare articles, FAQs, and comparison pages, with AI visibility monitoring informing what gets written. If you have an in-house content team and want better data on what to write, AthenaHQ fits better. If you want the writing done for you, that's us.
The Core Difference
A GEO tool your team uses. A managed AI Content service that writes for you.
AthenaHQ Self-Serve at $295/month is a GEO platform. It watches how your brand appears across ChatGPT, Gemini, Claude, Perplexity, DeepSeek, and Copilot, surfaces a structured backlog - content to add, sections to restructure, FAQs to write, schema to fix - and gives your team an agentic copilot ("Ask Athena") for natural-language competitive questions. Higher tiers add a Shopify add-on that auto-publishes GEO-optimized blog posts to your store. AthenaHQ fits if your team can act on a backlog: someone who'll write the FAQs, restructure the pages, and fix the schema. The job: help an in-house team write better on-domain content faster.
Found by AI is a different product - a managed service, not a tool. At €199-€799/month we write, edit, and prepare articles, FAQs, and comparison pages for publication, with AI visibility monitoring informing what gets written. Minimum €199/mo annual: 3 launch articles, 2/month, 1 language. Growth €399/mo: 8 launch, 4/month, 3 languages. Pro €799/mo: 16 launch, 8/month, 10 languages. If the bottleneck is knowing what to write, AthenaHQ fits better. If the bottleneck is the writing itself - finding someone to produce and publish - that's what we do.
Where each one sits on content
What AthenaHQ does for content
- Structured optimization guidance - prompt research, content structure analysis, FAQ suggestions, schema fixes, and a backlog your team can execute on its own domain
- The agentic copilot ("Ask Athena") for asking content-gap and competitive questions in natural language with data-backed answers
- Shopify add-on (higher tiers) that publishes GEO-optimized blog posts directly to a customer's own store with revenue attribution
- All content lives on your domain - the platform makes your existing site more legible to AI engines
What Found by AI does for content
- Productized content production - we write the articles and maintain them through AI Content, with optional profile inclusion when useful at no extra cost
- Customer-site AI Content - AI Monitoring shows the gap; recurring AI Content prepares and refreshes customer-site content, with an optional found-by.ai profile when useful
- AI Content tiers: Minimum €199/mo annual (€239 monthly): 3 launch, 2/month, 1 language; Growth €399/mo annual (€479 monthly): 8 launch, 4/month, 3 languages; Pro €799/mo annual (€959 monthly): 16 launch, 8/month, 10 languages; AI Content includes AI Monitoring Minimum on every plan, monthly and annual; Growth is available as a paid upgrade
- Monitoring-informed content engine. Every plan includes AI Monitoring Minimum - monthly and annual. Monitor, content, report, in one subscription
The operating difference
Monitoring shows the gap. AI Content does the work.
Found by AI pairs low-cost AI Monitoring with recurring content production. The found-by.ai profile is an optional included surface, not a separate product or proof claim.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| AthenaHQ | Yes (optimization guidance) | No | Customer's own site |
| Found by AI | Yes | Yes | Recurring AI Content; optional found-by.ai profile |
AthenaHQ
Found by AI
AI Monitoring is the diagnostic. Recurring AI Content is the paid work; the optional profile is included and can be skipped without changing price.
Content comparison
AthenaHQ Self-Serve at $295/month is the closest plan on the content side. The honest comparison is on shape - guidance versus recurring content production, on-site execution versus publishing support plus optional profile inclusion when useful.
| Found by AI (AI Content) | AthenaHQ (Self-Serve) | |
|---|---|---|
| Content pricing | €199-€799/mo (Minimum / Growth / Pro) | $295/mo Self-Serve (3,600 credits; $95 intro first month) |
| Output type | Finished AI Content, written and published | Optimization guidance - briefs, FAQ suggestions, schema fixes, structured backlog |
| Content execution | Customer-site publishing support; optional found-by.ai profile when useful at no extra charge | Customer's own site (Shopify add-on on higher tiers publishes to customer store) |
| Optional profile | Optional found-by.ai profile | — |
| Article volume | Minimum: 3 launch + 2/month in 1 language; Growth: 8 launch + 4/month, approved plan translated into 3 languages; Pro: 16 launch + 8/month, approved plan translated into 10 languages | No native article production - your team writes from AthenaHQ briefs |
| Agentic copilot | — | "Ask Athena" - natural-language queries on competitive and content-gap questions |
| AI engines covered (monitoring) | 3 (Minimum: ChatGPT, Google AI Overview, Perplexity), 5 (Growth: + Microsoft Copilot, Claude) | 6 (ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Copilot) |
| Monitoring inclusion | AI Content includes AI Monitoring Minimum on every plan | — |
Key Differences
Choose AthenaHQ if...
- You have an in-house content team or writer who'll act on a structured backlog of on-site content fixes
- You want six-engine visibility (ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Copilot) and an agentic copilot for ad-hoc competitive questions
- You're a Shopify ecommerce team and want auto-publishing of GEO blog posts to your store with revenue attribution (higher tiers)
- The bottleneck in your AI-search work is knowing what to write - not finding someone to write it
Choose Found by AI if...
- You want the writing done for you - finished articles, FAQs, and comparison pages produced and prepared for publication on your site
- You don't have an in-house writer who'll execute a backlog, and you don't want to staff one
- You want predictable productized pricing - €199/mo, €399/mo, or €799/mo - instead of a credit-based model
- AI Monitoring Minimum (ChatGPT, Google AI Overview, Perplexity) is enough engine coverage for your buyers
Frequently asked questions
Does AthenaHQ produce articles for me?
Not on Self-Serve. AthenaHQ Self-Serve at $295/month is a tool your team uses: prompt research, content structure analysis, schema fixes, FAQ suggestions, and an agentic copilot ("Ask Athena") that surfaces what to write or rewrite. The writing happens on your side. Higher tiers add a Shopify add-on that auto-publishes GEO-optimized blog posts to your store. Found by AI is a different product - a managed AI Content service, not a tool. At €199-€799/month we write, edit, and prepare articles, FAQs, and comparison pages for publication on your site. If you have an in-house writer (or want to write with help), AthenaHQ may fit better; if you want the writing done for you, that's us.
What's the difference between AthenaHQ's content output and Found by AI's content?
AthenaHQ Self-Serve outputs guidance: which prompts you're missing across their six AI engines, which FAQs to add, which sections to restructure, which schema to fix. Your team turns that into pages. Found by AI's output is finished articles: Minimum at €199/mo annual produces 3 launch articles plus 2/month in 1 language; Growth at €399/mo gives 8 launch plus 4/month with the approved plan translated into 3 languages; Pro at €799/mo gives 16 launch plus 8/month with the plan translated into 10 languages. (Growth and Pro translate the plan into included languages - they don't multiply article counts per language.) AthenaHQ tells your team what to write. We write and prepare the articles ourselves.
AthenaHQ covers 6 AI engines; you cover 3-5. Does that matter?
It can, depending on your audience. AthenaHQ Self-Serve at $295/month tracks ChatGPT, Gemini, Claude, Perplexity, DeepSeek, and Copilot - six engines. Our AI Monitoring Minimum covers ChatGPT, Google AI Overview, and Perplexity; Growth adds Microsoft Copilot and Claude. If your buyers are heavily on Gemini or DeepSeek, AthenaHQ has more coverage. We focus on the engines driving the bulk of B2B and SaaS AI-search traffic in our customers' data - but we won't pretend we cover every engine they do.
When should I pick AthenaHQ?
Pick AthenaHQ if you have an in-house content team that wants better data on what to write - six-engine coverage, an agentic copilot for ad-hoc competitive questions, and a structured backlog of on-site fixes your team will execute. For Shopify ecommerce teams, the higher-tier auto-publishing add-on is meaningful capability we don't offer. AthenaHQ is the right answer when the bottleneck is knowing what to write, not finding people to write it. Pick Found by AI if the bottleneck is the writing itself: articles produced and prepared for publication at €199-€799/month, not guidance your team turns into content.
Bottom line
AthenaHQ is a tool. Found by AI is a managed service. AthenaHQ Self-Serve at $295/month gives an in-house team visibility across six AI engines, a structured backlog of on-site fixes, and an agentic copilot for ad-hoc questions - but the writing happens on your side. Found by AI at €199-€799/month writes, edits, and prepares articles and FAQs for publication on your site, with monitoring informing what gets written. If you have a content team and want sharper data on what to publish, AthenaHQ fits better and the wider engine coverage may matter. If you'd rather have the writing done for you on a steady cadence, that's our job. Some teams run both: AthenaHQ to sharpen their own site, us to add recurring content production. Different products, different jobs.
More content comparisons
Recurring AI Content, produced from monitoring gaps
€199-€799/month. We write, prepare, and support publishing customer-site AI Content.