Updated May 2026
Found by AI vs Embarque
A productized SEO retainer. Recurring AI-search content production.
Embarque is a productized SEO and AI-search retainer on your domain - content, backlinks, technical audits, dedicated PM, sized at roughly 40-120 execution hours per month ($299 Trial through $2,499 Domain Dominator, $5,999+ Enterprise per Embarque's pricing). If you want that full SEO function on your site, Embarque is the right answer. Found by AI is narrower: AI-search content production (articles, FAQs, comparison pages, refreshes) informed by AI visibility monitoring, at €199-€799/month, with publishing support. Two jobs, two price points.
The Core Difference
A full SEO retainer on your site. AI-search content production informed by monitoring.
Embarque is a productized SEO and AI-search agency. Published tiers run $299/month Trial, $599 Link Builder, $1,399 Authority Booster, $2,499 Domain Dominator, $5,999+ Enterprise. Each tier is sized in execution hours - roughly 40 at entry, 82 in the middle, 120 at the higher end - covering monthly content production, backlinks, technical SEO audits, and a dedicated project manager, all working on your domain. It's a serious productized retainer, honestly priced for the part-time-team scope it represents. If you want a full SEO function landing into your site, this is one of the cleaner ways to buy that.
Found by AI does a narrower content job. We don't do backlink building, technical SEO audits, or dedicated project management. What we do is AI-search content production: structured articles, FAQs, comparison pages, and refreshes - typically 3-16 articles plus refreshes per month - informed by AI visibility monitoring that surfaces where you're missing from ChatGPT, Perplexity, and Google AI Overview answers. AI Content runs €199-€799/month with publishing support and AI Monitoring included. If your need is a broader SEO retainer, Embarque covers more ground; if your need is specifically AI-search content production, that's our job.
Where each one sits
What Embarque is best at
- Productized SEO and AI-search content service on your domain - monthly content production, backlinks, technical SEO, dedicated project management, all in fixed-tier packages with no long-term contract
- Capacity is honestly sized in hours: roughly 40/month at entry tier, 82/month at mid tier, 120/month at the higher tier - closer to a part-time SEO team than a tool subscription
- Published tiers (per Embarque's pricing pages): Trial $299/month, Link Builder $599, Authority Booster $1,399, Domain Dominator $2,499, Enterprise from $5,999
- Suited for teams that want a content-and-SEO retainer running into their own site - and have $599-$2,499/month (or more) for execution hours
What Found by AI is doing instead
- AI Visibility Monitoring included on every plan - €14/mo annual on Minimum; €39/mo on Growth with a personalized monthly playbook. Citation, sentiment, and competitor benchmarking across ChatGPT, Perplexity, and Google AI Overview
- Recurring AI Content production with publishing support, not sold as a separate placement
- Productized AI Content tiers: Minimum €199/mo annual (€239 monthly): 3 launch, 2/month, 1 language; Growth €399/mo annual (€479 monthly): 8 launch, 4/month, 3 languages; Pro €799/mo annual (€959 monthly): 16 launch, 8/month, 10 languages; AI Content includes AI Monitoring Minimum on every plan, monthly and annual; Growth is available as a paid upgrade
- Monitoring-informed content engine. Every plan includes AI Monitoring Minimum - monthly and annual. Monitor, content, report, in one subscription, delivered with publishing support
The operating difference
Monitoring shows the gap. AI Content does the work.
Found by AI pairs low-cost AI Monitoring with recurring content production. The found-by.ai profile is an optional included surface, not a separate product or proof claim.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Embarque | Yes (productized content) | Yes (on customer site) | Customer's own site |
| Found by AI | Yes | Yes | Recurring AI Content; optional found-by.ai profile |
Embarque
Found by AI
AI Monitoring is the diagnostic. Recurring AI Content is the paid work; the optional profile is included and can be skipped without changing price.
Feature comparison
Embarque is a productized SEO and AI-search content agency working on your domain. Found by AI is a productized monthly subscription with customer-site AI Content production with publishing support and optional profile inclusion when useful. The honest comparison is on shape and how the content is executed, not on retainer-equivalent depth.
| Found by AI | Embarque | |
|---|---|---|
| Pricing | €14-€39/mo monitoring; €199-€799/mo AI Content | Trial $299, Link Builder $599, Authority Booster $1,399, Domain Dominator $2,499, Enterprise from $5,999/mo (per Embarque pricing pages) |
| Product shape | Productized monthly subscription | Productized SEO/AI-search agency (hours-based retainer) |
| Content execution | Customer-site publishing support; optional found-by.ai profile when useful at no extra charge | Customer's own domain |
| Optional profile | Optional/free add-on; customers do not pay separately and can opt out | Not applicable |
| Monthly capacity | ~2-16 articles/month depending on tier (productized output) | ~40-120 hours/month of execution work depending on tier |
| AI visibility monitoring | Included - €14/mo annual Minimum; €39/mo Growth (citation, sentiment, competitor benchmarking) | Part of broader SEO retainer scope, not a standalone monitoring product |
| Free entry point | Free AI Visibility Check + 30-day Minimum trial (CC required); 14-day money-back on Growth | $299/mo Trial tier; money-back guarantee per Embarque |
| Best fit | Teams wanting an AI Content execution layer delivered with publishing support at fractional cost | Teams wanting an SEO/AI-search retainer running execution hours into their own site |
Key Differences
Choose Embarque if...
- You want a productized SEO and AI-search retainer on your own domain - monthly content production, backlinks, audits, dedicated project manager, all in one engagement
- You have budget for hours-based execution: $599-$2,499/month for Link Builder through Domain Dominator, with Enterprise from $5,999
- Your business model rewards SEO and AI-search work running directly into the pages you own and control - and you'd rather have an agency running a broader SEO program
Choose Found by AI if...
- The content job is AI-search articles, FAQs, and comparison pages - not a broader SEO retainer with backlinks and technical audits
- You want AI visibility monitoring across ChatGPT, Perplexity, and Google AI Overview informing what gets written - and the content produced and prepared for publication for you
- Productized monthly pricing at €199-€799/month matters more than a part-time-team-scope retainer
- You want one purchase: AI Content includes AI Monitoring Minimum on every plan
Why this isn't 'AI in a coat'.
Every prospect asks the same question: why can't I just do this with ChatGPT myself? The honest answer: you can write one good article that way.
We built an engine for the next 50 - multi-pass humanization, structured review gates, and prompt engineering tuned specifically against the generic AI tone. It's a built product, not a single prompt to a chatbot - and not something a single ChatGPT session replicates.
See the case studies on AI Content → Real output. Read them and judge for yourself. Before/after samples available on a call.
Frequently asked questions
Is Found by AI a replacement for Embarque?
No. Embarque is a productized SEO and AI-search retainer with serious scope: monthly content production, backlinks, technical SEO audits, and a dedicated project manager - sized in execution hours (roughly 40-120/month), all on your domain. Published tiers: $299 Trial, $599 Link Builder, $1,399 Authority Booster, $2,499 Domain Dominator, $5,999+ Enterprise. Found by AI doesn't run that kind of SEO retainer. We produce AI-search content - articles, FAQs, comparison pages, refreshes - informed by AI visibility monitoring, at €199-€799/month. If you want backlinks, technical audits, and a part-time-team-scope retainer on your site, Embarque is the right answer.
What does Embarque do that Found by AI doesn't?
Backlink building, technical SEO audits, and dedicated project management - the full retainer scope. At 40-120 execution hours per month, an Embarque engagement covers ground we don't touch. Found by AI is narrower: AI-search content production (articles, FAQs, comparison pages) informed by AI visibility monitoring. We don't do off-page SEO, link building, or technical site audits. If your SEO work needs a broader retainer than content production alone, Embarque fits better.
Why such a different price range?
Different scope. Embarque sizes engagements in execution hours - 40 at entry, 82 mid, 120 at the higher tier - covering content production plus backlinks, audits, and project management. That's part-time-team scope, honestly priced. Found by AI is a productized AI Content service: structured articles, FAQs, comparison pages, and refreshes at €199-€799/month. We cover a narrower job, with no execution-hours billing, no off-page SEO, no broader retainer. The price difference reflects scope, not quality parity.
When should I pick which?
Pick Embarque if you want a productized SEO and AI-search retainer on your domain - content, backlinks, technical audits, dedicated PM - with tiers from $599 to $2,499/month and Enterprise from $5,999. They're the right answer when the job is a full SEO function running into your site. Pick Found by AI if the job is AI-search content specifically - articles, FAQs, comparison pages - produced and published in response to what AI visibility monitoring shows you're missing, at €199-€799/month. Some companies use both: Embarque for the SEO retainer, us for additional AI-search content production alongside.
Bottom line
Embarque is a productized SEO and AI-search retainer at $299-$5,999+/month: monthly content, backlinks, technical audits, project management - 40-120 execution hours per month on your own site. If you want a full SEO function running into your domain, that's a clean way to buy it. Found by AI is a productized AI Content service at €199-€799/month: structured articles, FAQs, comparison pages, and refreshes informed by AI visibility monitoring. The two aren't comparable on retainer scope (we don't do backlinks, link building, or technical SEO audits). They're comparable in that both produce content. If you need a broader SEO retainer, hire Embarque. If the job is AI-search content production specifically, that's us.
More content comparisons
Recurring AI Content, produced from monitoring gaps
€199-€799/month. We write, prepare, and support publishing customer-site AI Content.