Updated May 2026
Found by AI vs Scrunch AI
A platform to run, or a service to hand it off to.
Scrunch is a serious AI visibility platform - broad LLM coverage, deep dashboards, citation analysis, dedicated strategic support. It's the right call when you have an executive or technical team ready to run AI visibility internally and a $250-500+/month line item is comfortable. Found by AI is for the buyer who'd rather not run that platform - someone who wants cheap, calm monitoring and someone else to handle the recurring content work. Both products work; they fit different teams.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
The Core Difference
A platform you run, or a service that runs for you.
Scrunch AI is a platform-grade tool. It covers up to nine LLMs at the Enterprise tier (ChatGPT, Claude, Perplexity, Gemini, Metan AI, Google AI Mode, Google AI Overviews, Copilot, Grok), with citation analysis, content recommendations, and the kind of dedicated strategic support an executive team expects. The voice is technical. The product is built to be used by someone - a marketing analyst, an SEO lead, an in-house AEO team - who logs in often and acts on what they see. If that's your team and your budget supports $250-500+/month, Scrunch is doing what it says on the tin.
Found by AI does a different job. We don't ship a platform you operate; we run the work for you. Cheap weekly monitoring tells you whether AI is mentioning your business; recurring AI Content production (planning, writing, editing, publishing support, refreshes) addresses what the monitoring finds. The optional found-by.ai profile may be included when useful at no extra charge. If you don't want a dashboard to staff and you'd rather pay for content that actually ships, we're the right call.
Where each one sits
What Scrunch AI is best at
- Premium executive-and-technical platform at $250/mo Core for brands, $500/mo Agency Core, custom Enterprise - built for teams that expect dashboards, depth, and dedicated support
- Up to nine LLMs covered at Enterprise tier: ChatGPT, Claude, Perplexity, Gemini, Metan AI, Google AI Mode, Google AI Overviews, Copilot, Grok
- Citation analysis, visibility-gap detection, content recommendations, and competitive benchmarking - the platform-grade feature set executive teams expect
- Annual agreements get the equivalent of two months free; Enterprise tier offers higher limits, deeper integrations, dedicated strategic support
What Found by AI is doing instead
- Calm weekly monitoring on the engines most buyers use. €14/month annual on Minimum (3 engines, 15 prompts); €39/month on Growth (5 engines, personalised monthly playbook). Citation, sentiment, competitor benchmarking included on every tier
- Done-for-you recurring AI Content - planning, writing, editing, publishing support, refreshes - at €199-€799/month. The optional profile is included at no extra cost when it's useful
- No platform to staff. We don't ship a nine-LLM dashboard for your team to log into; we cover the engines that matter and do the work that follows
- One subscription handles both jobs: AI Content (€199-€799/mo) includes AI Monitoring Minimum on every plan
The operating difference
Monitoring shows the gap. AI Content does the work.
Found by AI pairs low-cost AI Monitoring with recurring content production. The found-by.ai profile is an optional included surface, not a separate product or proof claim.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Scrunch AI | — | — | — |
| Found by AI | Yes | Yes | Recurring AI Content; optional found-by.ai profile |
Scrunch AI
Found by AI
AI Monitoring is the diagnostic. Recurring AI Content is the paid work; the optional profile is included and can be skipped without changing price.
Feature comparison
Scrunch is a platform your team operates. Found by AI is a service that runs the work for you. The honest comparison is: same problem (AI visibility), two different ways to handle it.
| Found by AI | Scrunch AI | |
|---|---|---|
| Entry price | €14/mo annual (Monitoring Minimum) | $250/mo Core for brands; $500/mo Agency Core |
| Top published tier | €39/mo Growth monitoring + €199-€799/mo AI Content | Enterprise (custom; contact sales) |
| AI engines covered | 3 on Minimum (ChatGPT, Google AI Overview, Perplexity); 5 on Growth (+ Microsoft Copilot, Claude) | Up to 9 at Enterprise (ChatGPT, Claude, Perplexity, Gemini, Metan AI, Google AI Mode, Google AI Overviews, Copilot, Grok) |
| Positioning | Calm, commodity-priced monitoring + editorial content | Premium executive-and-technical platform with dedicated strategic support at Enterprise |
| Content publishing model | AI Content production; optional free profile when useful, with optional profile inclusion when useful at no extra cost | — (recommendations, not publishing) |
| Optional found-by.ai profile | Yes - recurring AI Content with publishing support and optional profile inclusion when useful | — |
| Free entry / trial | Free AI Visibility Check + 30-day Minimum trial (CC required) | No published free tier; demo via sales |
| Monitoring inclusion | AI Content includes AI Monitoring Minimum on every plan | Annual upfront agreements get equivalent of two months free |
Key Differences
Choose Scrunch AI if...
- You're an executive or technical team at a larger brand or agency and a $250-500+/month platform line item is comfortable in your stack
- You want deep platform tooling - citation analysis, visibility-gap detection, content recommendations, competitive benchmarking - and broad LLM coverage (up to nine engines at Enterprise)
- You need dedicated strategic support, custom integrations, and the kind of dashboard depth a senior team expects to present internally
Choose Found by AI if...
- You don't want to operate another dashboard. You want someone to produce and refresh the AI Content (with publishing support) and tell you what to focus on
- You want a calm read on AI visibility at €14/month annual - covering the engines most buyers use - without committing to a $250-500/month platform line item
- You'd rather pay for content that gets written, edited, and published than for deeper dashboards your team has to staff
- You want one purchase that handles both jobs: AI Content (€199-€799/mo) includes AI Monitoring Minimum on every plan
Frequently asked questions
How much does Scrunch AI actually cost?
Scrunch AI publishes two named tiers and two custom ones. Core is $250/month for brands, Agency Core is $500/month, and both Enterprise tiers are custom-quoted with sales for organisations needing higher limits, deeper integrations, and dedicated support. Additional seats are $25/month or $75/month for five. Annual upfront agreements get the equivalent of two months free. So a single brand starts at $250/month and an agency starts at $500/month, with most real Enterprise deals landing well above either. Found by AI's monitoring entry is €14/month annual.
Is Scrunch AI worth the price?
For the right buyer, yes. Scrunch is a deep optimisation platform across nine LLMs (ChatGPT, Claude, Perplexity, Gemini, Metan AI, Google AI Mode, Google AI Overviews, Copilot, Grok), with citation analysis, content recommendations, and competitive benchmarking. If you're an executive or technical team that needs dashboard depth and dedicated support to manage AI visibility in-house, the $250-500+/month is reasonable for what you get. Found by AI is for a different buyer - someone who doesn't want to run a platform internally and would rather have AI Content production done for them while monitoring runs cheap underneath.
Does Found by AI cover the same nine LLMs as Scrunch Enterprise?
No. Scrunch Enterprise covers nine LLMs (ChatGPT, Claude, Perplexity, Gemini, Metan AI, Google AI Mode, Google AI Overviews, Copilot, Grok). Found by AI Monitoring Minimum covers three engines (ChatGPT, Google AI Overview, Perplexity) on €14/month annual; Growth at €39/month covers five (adding Microsoft Copilot and Claude). If broad LLM coverage with custom integrations and dedicated support is what you need, Scrunch is the right call - we don't try to do that. If you want a calm read on the engines most buyers use plus recurring content production done for you, that's us.
When should I pick which?
Pick Scrunch AI if you have an in-house team that wants to run AI visibility as a serious internal practice - deep dashboards, broad LLM coverage, citation analysis, dedicated strategic support. The $250-500+/month line item earns its place when your team is ready to use the platform daily. Pick Found by AI if you'd rather not run a platform at all - you want someone to handle ongoing AI visibility for you (cheap monitoring plus done-for-you recurring content) and you're happier with a service that ships work than a dashboard you have to staff. Some companies could use both: Scrunch for the internal platform read, Found by AI to handle the content production. They solve different parts of the job.
Bottom line
Scrunch AI is a serious platform built for in-house teams that want to run AI visibility internally - nine-LLM coverage, deep dashboards, citation analysis, dedicated strategic support. If you have the team and the $250-500+/month is comfortable, it earns its place. Found by AI does a different job: we handle ongoing AI visibility for you. Cheap weekly monitoring (€14/month annual; €39/month on Growth with a personalised site-aware playbook) tells you what AI is saying; recurring AI Content (€199-€799/month, AI Monitoring Minimum included on every plan) is the work we actually do for you in response. If you want a platform to operate, Scrunch is the right call. If you want a service that handles the content production, that's us. Some companies use both - they're solving different parts of the same problem.
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