Updated May 2026
Found by AI vs Triple Whale
Great for Shopify shopping. We do something different.
Triple Whale's AI Visibility tracks how your brand shows up in AI shopping answers - "best running shoes," "what espresso machine should I buy." It's free for ChatGPT inside their platform; Gemini and Claude live on the Advanced tier ($259/month annual). If you sell on Shopify, that's a useful tracking layer sitting on top of a serious ecommerce analytics stack you'd buy for attribution anyway. Found by AI does something different. We don't do ecommerce analytics. We produce recurring AI Content for the AI-answer surface - articles for the non-shopping questions: B2B comparisons, professional services queries, technical evaluations. Different lane, different product.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
The Core Difference
Triple Whale is ecommerce analytics with AI shopping tracking inside it. We produce AI-answer content for non-shopping categories.
Triple Whale is a serious ecommerce analytics platform - Triple Pixel attribution, creative analytics, cohort analysis, Sonar audience activation, and Moby 2 AI agents that can launch ads and rebalance budgets. Their AI Visibility module sits inside all of that, tracking mentions, citations, and sentiment for your brand across AI shopping answers. On the Free plan it covers ChatGPT; on the Advanced plan ($259/month annual) it expands to Gemini, Claude, and other LLMs. For a Shopify brand already running Triple Whale, the AI Visibility piece is a useful free perk on top of a platform that earns its keep on attribution alone. If you sell ecommerce and the AI answers you care about are shopping recommendations, Triple Whale is the right answer.
Found by AI is a different product. We don't do ecommerce analytics - full conversion or revenue attribution lives in your existing analytics, CRM, or ecommerce platform. We do AI Monitoring at €14/month (€39/month on Growth with a personalized site-aware monthly playbook), and we produce recurring AI Content done for you, with publishing support. The articles are aimed at the questions AI assistants are answering outside the shopping lane: "which B2B observability tool fits my stack," "how does this medical procedure work," "what's the difference between these two consulting frameworks." Different category of AI answers, different product.
Where each one sits
What Triple Whale is best at
- Shopify-first ecommerce analytics: Triple Pixel attribution, blended MER, creative analytics, cohort analysis, post-purchase surveys - a unified dashboard for ecommerce performance
- AI Visibility for shopping surfaces: free tier tracks ChatGPT mentions, citations, and sentiment; Advanced tier ($259/month annual) expands to Gemini, Claude, and other LLMs
- Moby 2 AI agents (April 2026 launch): autonomous ecommerce agents that launch ads, rebalance budgets, and audit performance - action, not dashboards
- 60+ integrations and a free starter tier - easy entry for Shopify brands building their first analytics layer
What Found by AI does
- AI Monitoring at €14/month annual: weekly scans, citation, sentiment, and competitor benchmarking included on every tier. €39/month on Growth adds a personalized site-aware monthly playbook
- Recurring AI Content production with publishing support - articles aimed at non-shopping AI answers: B2B comparisons, professional services queries, technical evaluations
- Industry-agnostic: not tied to Shopify, ecommerce, or any specific platform stack. Useful whether you're SaaS, services, manufacturing, or D2C
- AI Content (€199-€799/month) includes AI Monitoring Minimum on every plan - one purchase covers tracking and the article production
The operating difference
Monitoring shows the gap. AI Content does the work.
Found by AI pairs low-cost AI Monitoring with recurring content production. The found-by.ai profile is an optional included surface, not a separate product or proof claim.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Triple Whale (AI Visibility) | — | — | — |
| Found by AI | Yes | Yes | Recurring AI Content; optional found-by.ai profile |
Triple Whale (AI Visibility)
Found by AI
AI Monitoring is the diagnostic. Recurring AI Content is the paid work; the optional profile is included and can be skipped without changing price.
Feature comparison
Triple Whale's AI Visibility is one module inside an ecommerce analytics platform. Found by AI is a focused monitoring + editorial-content offer. The comparison is honest only at the AI-visibility layer.
| Found by AI | Triple Whale (AI Visibility module) | |
|---|---|---|
| Entry price for AI visibility tracking | €14/mo annual (Monitoring Minimum: 15 prompts, 3 engines) | $0 (Free tier of Triple Whale, ChatGPT only) |
| AI engines covered | 3 (Minimum: ChatGPT, Google AI Overview, Perplexity); 5 on Growth (+ Microsoft Copilot, Claude) | ChatGPT only on Free; Gemini, Claude, & more on Advanced ($259/mo annual) |
| Primary focus | Industry-agnostic AI citations across non-shopping and shopping lanes | AI shopping answers and zero-click product discovery (Shopify-first ecosystem) |
| Content publishing model | AI Content production; optional free profile when useful, with optional profile inclusion when useful at no extra cost | — (Triple Whale does not produce or publish content) |
| Optional found-by.ai profile | Yes - recurring AI Content with publishing support and optional profile inclusion when useful | — |
| Ecommerce attribution & analytics | UTM-attributed outbound clicks from controlled surfaces; full conversion or revenue attribution requires the customer's analytics stack | Triple Pixel, blended MER, creative analytics, cohort analysis, Sonar, Moby 2 agents |
| Free entry point | Free AI Visibility Check + 30-day Minimum trial (CC required); 14-day money-back on Growth | Free Triple Whale tier with ChatGPT AI Visibility tracking included |
| Monitoring inclusion | AI Content includes AI Monitoring Minimum on every plan | AI Visibility bundled inside Triple Whale's analytics tiers |
Key Differences
Choose Triple Whale if...
- You run a Shopify or ecommerce brand and you need attribution, creative analytics, and a unified dashboard - AI Visibility is a useful free bonus inside that stack
- The AI answers that matter to you are shopping answers - product recommendations, "best running shoes," "what should I buy" queries on AI assistants
- You want autonomous ad-account agents (Moby 2) that take action on Meta, Google, TikTok - not dashboards or content
Choose Found by AI if...
- You sell outside ecommerce - B2B SaaS, professional services, manufacturing, consulting - and the AI answers you care about aren't "what should I buy"
- You want articles produced and published for the AI-answer surface, not a tracking dashboard
- You want straightforward AI monitoring (€14/month annual) with a clear monthly playbook, without buying a full ecommerce analytics platform you don't need
- You want monitoring and content as one purchase: AI Content (€199-€799/mo) includes AI Monitoring Minimum on every plan
Frequently asked questions
Is Found by AI a replacement for Triple Whale?
No, and it shouldn't be. Triple Whale is an ecommerce analytics platform built around Shopify - Triple Pixel attribution, blended MER, creative analytics, cohort analysis, Moby AI agents that take action on your ad accounts. Their AI Visibility module sits inside that platform and tracks how your brand shows up in AI shopping answers. Found by AI doesn't do any of that ecommerce analytics work. We do AI-search visibility monitoring (from €14/month) and recurring AI Content production. If you're running ecommerce and need attribution, Triple Whale is the right tool. If you want articles produced for AI answers in non-shopping categories, that's us.
Why is Triple Whale's AI Visibility free?
Because it's one feature inside a much larger paid ecommerce analytics platform. The Free tier tracks mentions, citations, and sentiment for ChatGPT; the Advanced tier ($259/month annual) covers Gemini, Claude, and other LLMs. The free tracking is a perk on top of a platform you'd buy for attribution anyway - a fair offer if you're a Shopify brand. We're not selling against that bundle. We're selling something different: recurring AI Content production aimed at the questions AI assistants answer outside the shopping lane.
Does Triple Whale work outside the Shopify ecosystem?
Triple Whale supports 60+ integrations and isn't strictly Shopify-only, but the platform's center of gravity is Shopify-first ecommerce - Triple Pixel, ad attribution across Meta/Google/TikTok, creative analytics for ecommerce ads. Their AI Visibility module is framed around AI shopping surfaces and zero-click product discovery - things like "best running shoes for flat feet." If you're a B2B SaaS, professional services firm, manufacturer, or any non-shopping business, the AI answers you care about are a different category - comparisons, technical evaluations, methodology questions - and that's where Found by AI fits.
When should I pick which?
If you're a Shopify or ecommerce brand and what you need is unified attribution, ad-creative analytics, and a free tracking layer for AI shopping mentions, pick Triple Whale - the AI Visibility module is useful at zero marginal cost on top of a platform that earns its keep. If you sell outside the shopping lane and what you want is articles produced for AI answers (plus monitoring at €14/month), pick Found by AI. Many brands could reasonably use both: Triple Whale for ecommerce ops, Found by AI for non-shopping content production.
Bottom line
Triple Whale is a serious ecommerce analytics platform - Triple Pixel, attribution, creative analytics, Moby 2 agents - and the AI Visibility module is a useful free perk tracking how Shopify brands show up in AI shopping answers (ChatGPT on Free, more LLMs on Advanced at $259/month annual). If you're a Shopify-first brand, that's the right tool. Found by AI is a different product: cheap AI monitoring (€14/month, €39/month on Growth with a personalized site-aware playbook) plus recurring AI Content production (€199-€799/month, AI Monitoring Minimum included) - aimed at businesses whose AI answers happen in non-shopping categories: B2B, professional services, technical evaluations. Different category of work. Some brands could reasonably use both.
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