Updated May 2026
Found by AI vs Bluefish AI
Two different products. Not really a comparison.
Bluefish AI is an enterprise Agentic Marketing Platform - monitoring, activation, measurement, AI accuracy verification, Custom AI Audiences, Collections - built for Fortune 500 marketing organizations (Adidas, American Express, LVMH, Ulta Beauty are named customers). If you operate AI marketing at that scale, Bluefish is the right product. Found by AI does something much narrower: weekly AI visibility monitoring (€14/month) so you know whether AI is mentioning you, and recurring AI Content (€199-€799/month) where we write and help publish the content. Different buyer, different work.
Stop at the dashboard.
Show the gap. Don't address it with content production. A client looking at a monitoring dashboard with no content production is not a recurring conversation; it's a quarterly question.
Write briefs from keyword tools.
Briefs come from search-volume guesswork. They produce useful articles, but the priorities don't reflect what AI assistants are actually citing for the client's category.
Turn monitoring evidence into the next brief.
Last month's monitoring evidence - competitor appearances, citation gaps, missing facts, weak topics - becomes next month's content brief. Then the monthly proof report shows what changed.
The wedge is the loop, not any single layer of it.
What each product does
Bluefish runs AI marketing at Fortune 500 scale. We write and publish AI Content.
Bluefish AI is an Agentic Marketing Platform built for enterprise marketing organizations. It monitors brand presence across AI engines, runs activation campaigns into AI surfaces (Search, Content, PR/Comms, Commerce, Paid Media), measures ROI back into the marketing stack, verifies the accuracy of how AI describes your brand, and builds Custom AI Audiences from agentic behaviour. Their Collections product ties campaign measurement together. Named customers include Adidas, American Express, Hearst, LVMH, and Ulta Beauty. If you have the team and the marketing budget to operate that, Bluefish is a serious platform.
Found by AI is a much smaller, narrower product. We tell you whether AI assistants are mentioning your business (€14/month monitoring across ChatGPT, Perplexity, Google AI Overview and more) and we produce recurring content for your site that aims to fix that when they aren't (€199-€799/month AI Content - planning, writing, editing, publishing help). We don't run activation campaigns, we don't build audiences, we don't measure ROI into broader marketing stacks. We're for buyers who need recurring AI-aware content production, not an enterprise marketing platform.
Where each one sits
What Bluefish AI does
- End-to-end Agentic Marketing Platform: monitoring, activation, measurement, AI accuracy verification, Custom AI Audiences, and Collections campaign measurement - built to run inside an enterprise marketing org
- Operates across Search, Content, PR/Comms, Commerce, and Paid Media at Fortune 500 scale, with named customers including Adidas, American Express, Hearst, LVMH, and Ulta Beauty
- The right pick if you have an in-house marketing org and the operational headcount to run an integrated platform across all those channels
What Found by AI does
- Weekly AI visibility monitoring (€14/month annual on Minimum; €39/month on Growth) - a clear answer to whether AI assistants are mentioning your business
- Recurring AI Content production: we plan, write, edit and help publish content to your site every month, designed to be quoted in AI answers
- AI Content (€199-€799/month) includes AI Monitoring Minimum on every plan, so you see whether the content is moving AI mentions
The operating difference
Monitoring shows the gap. AI Content does the work.
Found by AI pairs low-cost AI Monitoring with recurring content production. The found-by.ai profile is an optional included surface, not a separate product or proof claim.
| Generates content? | Publishes for you? | Publishing surface | |
|---|---|---|---|
| Bluefish AI | — | — | — |
| Found by AI | Yes | Yes | Recurring AI Content; optional found-by.ai profile |
Bluefish AI
Found by AI
AI Monitoring is the diagnostic. Recurring AI Content is the paid work; the optional profile is included and can be skipped without changing price.
Feature comparison
Two different shapes of product. The price gap is the most honest indicator of that.
| Found by AI | Bluefish AI | |
|---|---|---|
| Entry price | €14/mo annual (Monitoring Minimum: 15 prompts, 3 engines) - published on /pricing | Quote-based; no public price list. Third-party reviews cite "starts around $100/mo" for very small accounts; enterprise contracts widely reported in the thousands/month |
| Pricing transparency | Every price published on the public pricing page; no quote required | Pricing not published; quote-based, sales-led |
| Buying motion | Self-serve; monthly or annual; 30-day Minimum trial (CC required) | Sales-led; annual contract through enterprise procurement |
| Target buyer | SMBs and mid-market - businesses that want a clean monthly answer to "are we showing up in AI?" | Fortune 500 marketing organizations across 12+ verticals (financial services, pharma, beauty, luxury, CPG) |
| Funding profile | Bootstrapped, focused product | $43M Series B (2026); $68M total over two years; co-led by Threshold and NEA |
| Product surface | Monitoring + recurring AI Content production with optional profile inclusion | Agentic Marketing Platform - AI Monitoring, Activation, Measurement, AI Accuracy, Custom AI Audiences, Collections campaign measurement |
| Optional found-by.ai profile | Yes - recurring AI Content with publishing support and optional profile inclusion when useful | — |
| Monitoring inclusion | AI Content includes AI Monitoring Minimum on every plan | — |
Key Differences
Bluefish AI doesn't publish prices. Estimates are from third-party reviews (LLM Pulse, CheckThat.ai and others, 2026); the only authoritative figure comes from Bluefish's sales team.
Bluefish pricing is quote-based and not published on a self-serve page. The "starts around $100/mo" and "thousands/month for enterprise" figures are from independent 2026 reviews (LLM Pulse, CheckThat.ai, and others); treat them as data points, not official Bluefish numbers.
Choose Bluefish AI if...
- You need to actively run AI marketing campaigns - not see whether you show up, but activate and measure across AI surfaces alongside the rest of your marketing
- You need Custom AI Audiences, AI accuracy verification at scale, and ROI measurement back into your broader marketing stack
- You have a Fortune 500-scale marketing org with the headcount to operate an integrated platform across Search, Content, PR/Comms, Commerce and Paid Media
Choose Found by AI if...
- You want to know whether ChatGPT, Perplexity and Google AI Overview are mentioning your business - without standing up an enterprise platform
- You need someone to actually write and publish AI-aware content for your site every month, not another platform for your team to operate
- You're an SMB or mid-market team - not a Fortune 500 marketing org with channel specialists - and you want a focused subscription, not an Agentic Marketing Platform
- You want monitoring and content in one purchase: AI Content (€199-€799/mo) includes AI Monitoring Minimum on every plan
Frequently asked questions
What does Bluefish AI actually do?
Bluefish AI is an enterprise Agentic Marketing Platform: it monitors brand presence across AI engines, runs activation campaigns into AI surfaces, measures ROI back into the broader marketing stack, verifies AI accuracy across answers, builds Custom AI Audiences, and ties campaign measurement together via their Collections product. It's built for Fortune 500 marketing organizations - Adidas, American Express, Hearst, LVMH, Ulta Beauty are named customers - operating across Search, Content, PR, Commerce, and Paid Media. Pricing is quote-based; the only authoritative number comes from Bluefish's sales team.
Is Found by AI a replacement for Bluefish AI?
No. If you're a Fortune 500 marketing org that needs Custom AI Audiences, agentic activation into AI surfaces, ROI measurement against your broader marketing stack, and AI accuracy verification at scale, Bluefish is built for that work and we are not. Found by AI does two narrow things: weekly AI visibility monitoring (€14/month) so you know whether AI is mentioning you, and recurring AI Content production (€199-€799/month) where we plan, write, and help publish content to your site.
When is Bluefish the right pick and when are we?
Pick Bluefish if you have a Fortune 500-scale marketing org, hundreds or thousands of SKUs, and you need an integrated platform that activates and measures across AI surfaces - and your team is set up to operate that platform across channels. Pick Found by AI if you want a clear weekly answer on whether you're showing up in AI assistants, and you'd rather have someone producing recurring AI-aware content for your site than another enterprise platform to operate.
Can the two work together?
In practice, almost never. The Bluefish buyer already has in-house content production, agencies, and a marketing tech stack. They're not also buying a small monthly AI Content subscription. Found by AI fits a different buyer: SMBs and mid-market companies that haven't bought an enterprise AI marketing platform and aren't planning to.
Bottom line
If you have a Fortune 500-scale marketing org and you need an Agentic Marketing Platform - monitoring, activation, measurement, AI accuracy verification, Custom AI Audiences - operating across Search, Content, PR, Commerce and Paid Media, Bluefish is built for that work and we are not. Found by AI does something much narrower for a different buyer: weekly AI visibility monitoring (€14/month) so you know whether AI is mentioning you, and recurring AI Content production (€199-€799/month, AI Monitoring Minimum included on every plan) where we plan, write, and help publish the content. If you don't need an enterprise platform and you'd rather have a focused service producing AI-aware content for your site every month, that's us.
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